Godrej Appliances launched its product of the future, a fully automatic front-load washing machine with advanced AI technology. To build massive eyeballs on this revolutionary product, the company managed an eye-catching outdoor campaign in Bangalore and Chennai, two traffic areas.
The new washing machine model is just a step ahead in washing technology. With AI, it would intelligently sense all factors like water level and drum balance, foam levels, and so on. Again, Godrej would reaffirm its commitment to offering world-class appliances tailored for the Indian market by bringing in seamless technology and a deep understanding of the needs of Indian consumers.
The OOH campaign will be designed more by including fabulous eye-catching visuals. Not to forget that rotating motorized visuals will attract passersby's attention, making the advertisement catchy. Thus, this creative aspect will help create some buzz around the cutting-edge features of the new washing machine.
According to Swati Rathi, Head of Marketing, Godrej Appliances, the importance of the campaign came out in these words: "Our brand has deep roots in India's journey towards self-reliance. Since its inception, we have been constantly committed to delivering innovations that address specific consumer needs. Our philosophy, 'Soch Ke Banaya Hai,' or 'Things Made Thoughtfully,' reflects our approach towards problem-solving and innovation.". We wish to tap the consumer's pride in our Indian roots and commitment to technology leadership, continues Godrej Appliances. This campaign has brought out some of the best outdoor creativity over the last several years. Merging cutting-edge technology with an in-depth insight into what people need, Godrej Appliances continues to be at the forefront of innovation in delivering excellent, thoughtful products. Adding to this, the new washing machine, with this lively outdoor campaign, at least seems to reflect Godrej's passion to continuously innovate and design better for everyday living.
Creative OOH ads are installed in busy places. In other words, they thereby reach a huge population base.
OOH reaches a diversified demography, including those that may not be readily accessible through other media. The strong outreach ensures that a wide range of potential customers can view the message.
In this regard, interactive and innovative OOH advertising may provide a creative reach for audiences through the use of QR codes, social media integration, or augmented reality features that entice people to interact with them. Such advertising may lead to further action and develop a more connected consumer with the brand.
OOH ads can be placed at strategic locations to reach all types of target geographic locations or communities. It assists businesses in getting in touch with the appropriate consumers in concerned areas.
If you want OOH advertising campaigns for your brand, then Excellent Publicity can assist you in achieving your objective. For more such advertising news, stay in touch with us.