Driving Brand Awareness and Recall: Swiggy Instamart's Successful BTL Campaign

Client: Swiggy Instamart is an on-demand grocery delivery service that started under the umbrella of Swiggy, India's top food delivery platform. It enables customers to order a variety of food and household supplies from nearby stores and have them delivered to their door within a short time. Swiggy Instamart allows clients to effortlessly purchase everyday needs such as fruits, vegetables, dairy goods, personal care items, and more through the Swiggy app.

Campaign Objective:The campaign's objective was to provide the company with as much brand recognition and recall as possible and raise brand awareness so that potential customers install the app and can easily access the service.

BTL Media and Timeline: The BTL media used for the ongoing campaign is ‘NO PARKING’ board signs.

Campaign Details: The board signs were primarily installed in the cities of Mumbai, Chennai, and Delhi, with over 10,000 signs installed in each city.

Results: The company received positive brand recall and recognition as it was precisely targeted in high-density metropolitan areas. The brand is already receiving high leads, raising brand awareness.

Conclusion: You can contact Excellent Publicity, an advertising agency, if you need more information about BTL marketing. With years of marketing and advertising experience, we are the best partners to help you creatively increase your brand's visibility. All you need to do is GET IN TOUCH with us for your media-related queries, and we will take care of the rest.