Diljit Dosanjh's Impromptu Endorsement Catapulted Veeba's WokTok Noodles into Gen Z's Hearts

Product Image
blogger image
Oct 30, 2024

Diljit Dosanjh, the well-known Punjabi singer and actor, has won over Gen Z with his spontaneous promotion of Veeba's Woktok noodles in a delightful twist of marketing magic. Basically, In addition to being a series of concerts, Diljit Dosanjh's Dil-Luminati Tour has become a brand bonanza that captivated fans with memorable moments and immersive experiences. There are other well-known brands such as Durex, Coca-Cola, Mokobara, Ola, and so on that are strategically engaging with concerts by running impactful campaign strategies to align their brand growth with Diljit Dosanjh’s ever-growing fanbase.

In the now-viral video, Diljit is seen preparing a quick meal using Veeba's Woktok noodles in a quick mode. His impromptu performance during a cooking session has struck a chord. Playfully engaging with his fans, he talks about the noodles' flavour and ease of use with his unique sense of humour. The ad starts as this national singing superstar casually enters the changing room in search of something to calm his hunger. Also, it gives a refreshingly authentic feel at the time Diljit spontaneously expresses the noodles’ flavours and their making process.

His candid remarks saying “ “Kha ke kehda jadoo kiya aa, samajh nahi aaya!” excite viewers to join in on the excitement of discovering something new and delicious. His natural blend of humour and relatability transformed a straightforward endorsement into a trend, reflecting the value of integrity in marketing.

What made this endorsement feel close to home is Diljit’s genuine affection for Veeba’s sauces, calling it out with a grin, “Oh veera, Veeba da sauce itna zyada pyaara hai, eh noodles nu next level te le janda hai!” In addition to celebrating the brand, this nod to Veeba’s taste felt like genuine thanks from the heart of a true foodie.

As this video went quickly viral on social media, many young fans appreciated his unfiltered style along with their own experiences with Veeba Products. The comment section is flooded with fans’ reviews and comments with “Diljit Paaji the OG foodie!” and “Just here for Diljit’s noodle vibes!”

While several brands use scripted and well-organized ads and endorsements to grab the attention of GenZs, ads made with impromptu content create more relatability and genuine connections with the GenZ crowd. That’s why this unscripted ad showcasing Diljit’s genuine admiration towards Veeba’s WokTok noodles and sauces indicates that nothing speaks to consumers more than authenticity.

Having said that, if you’re someone who wants to run purpose-driven campaigns with impactful strategies, then get ready to shine with Excellent Publicity. We can help you with bespoke and result-driven campaign solutions that will thrive your brand in the marketplace.

For more such advertising news and other marketing tidbits, stay tuned.

Explore 3,00,000+ Media items rate in one click

Get The Rate