Where the first rays of summer's sunshine, Cornetto rides the wave with a vibrant new campaign in celebration of the season's arrival. Trying to own summer as its seasonal product, Cornetto kicks off the season with a beautiful, handcrafted outdoor poster campaign that conveys the joyful spirit of summer.
This campaign is visually stunning. Mixing the iconic Cornetto wrapper with typically summery elements—surfers, boats, waves, and beach umbrellas—the posters create a singular work of art and ice cream. Each poster carries this amazing handcrafted collage in which elements of the season are merged with the Cornetto wrapper. This montage, so full of details, serves to catch your eye while it distills the free-and-easy joy of summer.
These were not easy posters to make. It took a really long process of magazine clippings and many trials with the Cornetto paper to reach the ultimate composition. This is how these limited-edition posters came to life-a series of one-of-a-kind posters celebrating visually the joy of summer and the simple pleasure of unwrapping a Cornetto.
Barbara Scala, Global Marketing Head of Cornetto, said, "The mission is quite simple: to make Cornetto an essential part of summer. The 'Unwrap it' campaign does a beautiful job of linking Cornetto with the start of summer without compromise by combining functional and emotional appeal. We invite everyone to experience the joy of summer with a Cornetto in hand."
Launched during European summer, the campaign will expand globally, promising to bring the magic of Cornetto's summer celebration to ice cream lovers everywhere.
High visibility:
Outdoor advertisements are large and erected at busy spots, hence highly visible to the masses of people. It doesn't matter if one crosses in less than a second; hoarding can be viewed and awareness built.
Repeated exposure:
An outdoor ad placed in high-traffic areas can have repeated exposure to commuters all day and night. Eventually, it helps increase brand awareness and recall value.
Targeted reach:
Strategically placed outdoor ads can have a huge impact on the minds of customers. The brand message successfully reaches potential customers as well.
Creativity and impact:
Outdoor advertisements give a huge scope for creativity in design. Striking visuals, innovative formats, and strategically targeted placements can be remembered and thus create an impact.
If you want a successful outdoor advertising campaign for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.