Bollywood Superstar Shahrukh khan Is Muthoot Pappachan Group's New Brand Ambassador

In today's world, companies need to stand out and remain visible to the public, employing various strategies to achieve this. So did the Muthoot Pappachan Group (MPG), more than 12 decades legacy NBFC company announce Shah Rukh Khan as their new brand ambassador.

As the brand ambassador, Shah Rukh Khan will be the face of MPG`s marketing campaigns across different platforms like television, print, outdoor, and digital media.

This collaboration demonstrates Muthoot Pappachan Group's aspiration to strengthen its brand value and awareness amongst people because it extends its presence nationally against competition from other major gold NBFCs.

Brand Perception And Core Values

Highlighting the positive impact of Shah Rukh Khan on the brand’s perception and core values, the Chairman of the Muthoot Pappachan Group Mr Thomas John Muthoot, said “Shah Rukh doesn't just bring his star power—he also embodies the humility and self-made success that align with our core values. Shah Rukh Khan’s journey mirrors our commitment to making services accessible at various touch points across our companies, reinforcing our mission to empower the common man across the nation. His life story perfectly illustrates the power of dreaming big and realizing those dreams.”

Onboarding Shah Rukh Khan as the brand face will help MPG reach global audiences as he has a global impact. By having the evergreen actor as their face the brand will be able to appeal to its fans, which comprise younger as well as the mature audience. SRK being there for so long has made a name for himself and a respected reputation. This can lend credibility and trust to MPG's brand, which is especially crucial for a financial services company.

Here are a few advantages of having celebrity ambassadors :

1. Increased brand awareness and visibility: Celebrities have a huge fan following and public recognition. When they endorse a brand, it catches the eyeballs of their fans and the general public, yielding increased brand awareness.
2. Improved brand image and credibility: Celebrities are seen as aspirational figures and trendsetters, their association with a brand can uplift the perception of the brand and establish credibility and trust. Consumers tend to associate the celebrity with the brand, hence they perceive celebrity-endorsed brands as more trustworthy and aspirational.
3. Better brand recall: Celebrity endorsements can make a brand more memorable and help it stand out from its peers. People are more likely to remember a brand if a famous face they recognize and admire is associated with it.
4. Emotional connection with consumers: Celebrities have a very strong emotional connection with their fans. By affiliating with a celebrity, brands can make the most of this emotional connection and create a stronger bond with consumers.
5. Effective target audience reach: Celebrities can help brands reach specific target audiences more effectively. 

In conclusion, the reason brands have a celebrity ambassador onboard is with the purpose to create an emotional connection with the consumer and reach the target audience. Celebrities act as a catalyst between the brand and consumer helping the brand create a better image and build trust.

If you want to reach your target audience, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.