Bonn Group, an FMCG food brand, has announced Katrina Kaif as its brand ambassador for both of its vertices Bonn Breads & Bakery and Americana Biscuits. Katrina’s authenticity, versatility, and widespread appeal relate to Bonn's commitment to deliver excellence and quality in every product.
Katrina brings a different level of appeal to the brands she endorses, her association with Bonn Group & Americana Biscuits is expected to boost the brand persona and reach, and also attract a more diversified demographic.
Brand Perception
Amrinder Singh, director of Bonn Group highlighting the impact of a celebrity ambassador on the brand’s image said, “Katrina Kaif's appeal and pursuit of excellence perfectly aligns with Bonn’s commitment to Quality, Health, and Wellness. Her credibility and popularity among diverse demographics will help raise awareness about the significance of Americana Biscuits, Bonn Bread, and Bakery products while emphasizing Bonn’s unwavering commitment to quality and a superior line of edible products. This is the start of a new and exciting chapter as we remain committed to creating a testament to the brand’s dedication to the health requirements of the consumers without compromising the taste.”
Rolling out a multi-media campaign, featuring Katrina Kaif, for Americana biscuits, Bonn Bread and Bakery product range brand will allow the brand to appeal to her fans, which comprise younger as well as mature audiences. Having Katrina as the ambassador will create a healthy and trustworthy perception of the brand.
Benefits of Having a Celebrity Ambassador
- Increased brand awareness and visibility: Celebrities have a huge fan following and public recognition. When they endorse or consume a brand, it becomes the talk of the town yielding increased brand awareness.
- Improved brand image and credibility: Celebrities are seen as inspiring figures and trendsetters, their collaboration with a brand can build a new and improved perception of the brand and establish credibility and trust. Consumers associate the celebrity with the brand, hence they perceive celebrity-endorsed brands as more trustworthy and credible.
- Better brand recall: Celebrity endorsements can make a brand more memorable and help it stand out from its competitors. People are more likely to remember a brand if a face they recognize and admire is associated with it.
- Emotional connection: Celebrities have a very strong emotional connection with their fans. By affiliating with a celebrity, brands can make the most of this emotional connection and create a stronger bond with consumers.
- Effective target audience reach: Celebrities can help brands reach specific target audiences more effectively.
In conclusion, the reason brands join hands with a celebrity ambassador onboard is to create an emotional connection with the consumer and reach the target audience. Celebrities act as a bridge between the brand and the consumer that helps the brand create a better image and build trust.
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