Client: Alkem Laboratories is one of India's largest generic and specialty pharmaceutical companies, with a presence in over 40 countries. They have consistently been ranked as one of India's top ten pharmaceutical companies. Their portfolio includes illustrious brands such as Clavam, Pan, Pan-D, and Taxim-O, which are among India's top 50 pharmaceutical brands. Their dominance in the anti-infective segment has been unparalleled for over a decade.

Campaign objective: The objective of this campaign was to educate and inform the audience about various diseases. The main focus was to shed light on men's incontinence and how it can be prevented, as well as how to treat this medical condition that is becoming more common in men.

Timeline: The campaign was carried out from May to July 2022.

Television Channels: TV9, News 18, ETV, News7, V6 News, Suvarna News, Zee News

Campaign details: The campaign was carried out across India on all regional news channels. The advertisements consisted of short doctor bytes in which each doctor discussed a specific disease or cause of male incontinence. This campaign, which lasted three months, involved 189 doctors in total.

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