Loca Loka, the tequila brand that has people talking around the world, has just dropped its first brand film in India. Sree Harsha Vadlamudi, Rana Daggubati, and Anirudh Ravichander, the folks who started it all, are pretty serious about making a splash here.
The film, called 100 or Nothing, is a cool way to show off what Loca Loka stands for. Real craftsmanship, being true to yourself, and keeping things pure. They are not messing around when it comes to the Indian booze scene.
This isn't just about selling tequila, it's about expressing yourself. The campaign is all about cherishing those little flaws, that raw joy, and the simple fun of being human.
The film crew shot it like a high end flick but kept it as personal as a documentary. It tells the story of the Blue Weber Agave, the old school way of distilling, and that feeling you get when you hold a bottle of Loca Loka. With the founders in the film, it's like seeing their promise to go all-in on quality and heart.
Rohit Srinivasan, who leads marketing, calls 100 or Nothing a statement. It's for people who dig honesty over a shiny surface. Loca Loka has been doing well in the US and Southeast Asia, picking up awards along the way. Now, they're hitting India when interest in tequila is up, and young people want something special and well-made. Rajiv Ghumman, who's in charge of global business, thinks tequila is becoming a way to show off your taste and stand out. Loca Loka wants to help shape how India sees tequila.
The film makes it clear that Loca Loka cares deeply about using slow grown agave, distilling twice, and sticking to those traditions that have been around for ages. As the campaign rolls out online worldwide, Loca Loka's message is simple: they're giving it their all in India, or they're not doing it at all.
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