Go Colors has launched the ‘MostlySane collection’ with Prajakta Koli through a new social media campaign.

Go Colors just dropped its MostlySane Collection, teaming up with Prajakta Koli (aka MostlySane). This campaign shows how ‘Go Colors’ is moving ahead in fashion.The collection aims to connect with India’s online and trend-focused generation. The idea for the campaign film comes from popular, online viral trends and stories for social media. Prajakta aligns perfectly with the brand as the goal was to make a social media campaign that feels familiar.

The campaign appeals to the audience through storytelling, capturing how young Indians really express themselves in their daily lives. Prajakta's humor and relatable personality sets the tone, making sure the communication feels real.

The styling in the film shows how easy and versatile the collection is to wear. Each outfit focuses on comfort, current trends, and everyday life. Prajakta chose outfits that made her feel confident, showing how denim skirts, parachute pants, cargos, sweatpants, and other items can easily fit into different scenes, whether you're going for a relaxed, fun, active, or stylish look.

The MostlySane Collection is bringing five fresh bottom styles to your wardrobe. Those include denim skirts, denim cargos, classic cargo pants, parachute pants, and cargo sweatpants. The brand kept India's young, fashion-conscious women in mind who expect comfortable casual fits so you can put stylish everyday outfits that feel trending across the nation.

Gautam Saraogi, the Founder and CEO of Go Colors, shared his thoughts on the collaboration “This launch is a landmark in our commitment to modern fashion. Young consumers today want fashion that is expressive, effortless to wear, and fits seamlessly into their lifestyles. Prajakta brings that perspective naturally, and working with her has enabled us to build a collection that feels current, relatable and thoughtfully designed. With the MostlySane Collection, Go Colors reaffirms its mission to make stylish, versatile and modern bottomwear accessible to women everywhere.”

Youth-oriented and trend-focused

This line of clothing is designed for young, stylish women aged 16 to 30. We focus on expressive, simple designs that fit their daily lives, taking cues from Prajakta Koli's relatable style.

Comfort and Functionality at the core

Prioritizing comfort and ease of movement with relaxed designs that fit into your everyday life easily while you're catching a flight, on a photoshoot, or just doing household activities.

Relatable personality

The brand collaborated with Prajakta Koli as her fun personality makes the content feel more relatable and fresh, which is what the brand intended to do.

If you run a brand and are interested in running a fresh social media campaign, get in touch with us.

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