Foxtale is now a house of brands and just launched ‘Hula Hoop’ after cruising past ₹700 crore in sales.

Foxtale, a beauty and personal care brand that's been shooting up the charts in India, just launched something new: ‘Hula Hoop’ by Foxtale. This is a big move for Foxtale. With this launch, Foxtale is moving forward with a major strategy. It's shifting to a House of Brands and expanding beyond just skincare.

Hula Hoop is responding to the increased need for body care that addresses specific problems. The brand provides solutions for body acne, pigmentation, keratosis pilaris, dryness, and general skin health. It combines Foxtale’s research-backed approach with a fun personality, bringing solid science with a playful twist to a category that is typically uninspired. Hula Hoop uses the R&D resources combined with science to cater to a new generation of consumers. It focuses on the often ignored body-care category.

Foxtale's solid business growth enables it to move into a house of brands structure. The company has seen a 250% year-over-year increase, along with customer loyalty and a 50% repeat purchase rate on their website. With this growth, Foxtale can now expand into related product areas and develop a multi-brand selection with an emphasis on scientific advancement.

Romita Mazumdar, the Founder and CEO of Foxtale & Hula Hoop by Foxtale, stated upon the product's release: “With Hula Hoop by Foxtale, we’re entering a new chapter in our journey. This is not just about launching a new brand; it’s about building a portfolio that can meet the evolving needs of consumers across multiple categories. Our ambition is to create category-defining brands rooted in efficacy, scientific rigour and customer obsession. Our vision is to build brands that are scientifically advanced, culturally relevant and accessible at scale. Hula Hoop represents our commitment to innovation and our long-term goal of shaping the future of beauty and personal care in India”.

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