KFC’s latest campaign highlights a new variety of chicken meals at a flat price of Rs 299.
The video features Johny Lever overdramatically boasting about his acting range that sets him apart from all others. Before the thought could sink, he immediately realises that the ‘Great KFC feastival’ has got more range up their sleeves.
He starts enjoying the different meal options like the all-chicken, the gold zinger burger with a cheese dip, the crunchy cheesy Chizza, no-bun double down burger and a nine-piece crispy chicken bucket.
When he tries the different meals, it triggers different characters inside him and he transitions from one character to another. Every transition indicates a different variety of KFC meals. He ends up being surprised to know that they are all priced at Rs 299 each.
The campaign is launched across 1300+ KFC outlets across the nation. People can order the feastival menu through mobile apps, dine-in or order through food delivery platforms in India.
Key Takeaways from the campaign
Touch of Humor for Brand Connection
Lever's sense of humor brought a sense of relatability and fun to the campaign. KFC effectively used his comic style to connect with the target audience to convey the offerings of the campaign.
Mass Appeal
Johny Lever’s broad appeal spans generations. By using him, KFC was able to attract a mass audience, from younger people to older generations who appreciate his classic humor.
Brand Personality
The campaign helped the brand pick a more fun, light-hearted tone. While KFC is known for its quality food, this campaign proved that the brand also knows how to engage with its audience in a playful and entertaining way.
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