The campaign talks about the rising concern related to energy demands in the country.
In a newly launched social media campaign, Avaada Group throws a light on the super fast consumption of energy by AI technologies every second. The campaign shows concern about how much these data centres, automated manufacturing and smart systems are burdening the electricity supply across the nation.
The film begins with children using AI to ask a silly question that starts affecting the regular energy usage of the country people at various locations carrying out activities requiring energy but is creating a low power supply environment and slowly turning the earth into a dark place.
The brand places itself as a solution talking about providing the uninterrupted clean power supply through their renewable energy solutions like wind energy, solar energy and hydropower to create infinite clean energy so the world does not stop.
The chairman of Avaada Group commented “Digitalization is not just a trend, it is the foundation of global economic growth. AI, automation, and precision manufacturing are reshaping industries, but behind every algorithm, every product, and every real-time insight is an enormous amount of electricity. The energy demands of tomorrow are not linear; they are exponential. If the future runs on intelligence, then intelligence must run on clean power.”
He further added, “At Avaada, we believe that powering innovation should not come at the cost of the planet. Our commitment to ‘Always Clean, Always On’ reflects our readiness to serve as the energy backbone for the AI economy, through solar, wind, hybrid systems, pumped hydro, and battery storage solutions that are sustainable, reliable, and scalable.”
Key Takeaways from this social media campaign are:Excellent Publicity
Solution Provider:
The brand revealed how the energy problem is seeming to increase and placed itself as a solution provider offering to change the dynamics.
Amplification of the message:
The campaign used the TV show “Kaun Banega Crorepati” to amplify the message that the country deserves clean energy and the authorities must give attention to the matter.
Emotional Connection:
The brand connected with the audience by showing the problems they could be facing or may face in the near future. It also connected through providing the best solution they are working on, making them a relatable and reliable brand.