The new campaign shows how Gen Z likes to communicate with images. It's aimed at users, creators, and advertisers and asks brands to join in on the visual conversations.
Snapchat India has launched its first brand drive named ‘Say It In A Snap.’
This new campaign shows that GenZ kids like to talk through visual communication.
The ‘Say It In A Snap’ campaign is aimed at three kinds of audiences. It shows users how Snapchat helps them share true, personal events as it occurs. It shows creators they can be themselves and tell stories without filtering. It shows businesses that Snapchat's regular visual conversations are useful to both culture and brand.
During the launch of the campaign, the head of Marketing in India for Snapchat Inc., Mr Ankit Goyle commented “‘Say It In a Snap’ is a strategic statement about where the future of connections lies, in authentic close-knit communities.
At its core, this campaign is about how Gen Z connects, expresses, and builds culture through visuals, not words. Snapchat sits at the heart of this language of communication, where every Snap is real, personal, and deeply expressive. For advertisers, it’s an invitation to be part of these everyday visual conversations and to show up authentically, build relevance, and drive meaningful impact.”
The campaign shows how people in India use Snapchat to connect and share experiences. It's built to teach brands how to get involved in the visual, creator-led talks that are becoming a huge piece of online culture.
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