Introduction To How You Do Branding On Hotstar For World Cup 2023
The sport of cricket is electrifying and full of drama, no matter where it is being played. As the 2023 ICC World Cup approaches, it is not just the fans eager for it, marketers across the nations also have a keen eye on this cricketing tournament. The ICC World Cup is organized once every 5 years, and each time fans around the globe either fly to the stadium or stick to their screens to watch their favorite teams and players in action.
This year, Disney+ Hotstar is the official broadcasting platform for the World Cup, meaning it will open up an array of advertising opportunities for brands!
Advertising for the ICC Men's Cricket World Cup on Hotstar will be of a kind marketing tactic that can work wonders for brands. Especially if a seasoned sports marketing agency like Excellent Publicity takes on the responsibility.
Some Of The Convincing Reasons Why One Should Do Branding On Hotstar For The 2023 ICC World Cup!
Massive Audience
The ICC Cricket World Cup draws a massive global audience, attracting millions of viewers. Hotstar, a renowned streaming platform, specializes in sports events, making it a prime channel for accessing this extensive and diverse audience. Cricket enthusiasts from various regions flock to Hotstar, forming a large and engaged community of fans for the 2023 ICC World Cup
This platform effectively connects the World Cup with its broad viewership, solidifying its status as a prominent hub for cricket lovers worldwide. The massive audience is one of the main reasons to consider advertising for the ICC Men's Cricket World Cup on Hotstar, with promising results.
The following table showcases the total audience for the 2019 ICC World Cup.
| Region | Audience (millions) |
| Asia | 600 |
| Africa | 150 |
| Europe | 200 |
| Americas | 250 |
| Oceania | 50 |
The 2023 ICC Cricket World Cup will be held in India, which is the most populous country in the world. This means that the 2023 tournament is expected to have a much larger audience than the 2019 tournament.
The ICC has predicted that the 2023 ICC Cricket World Cup will be watched by 1.375 billion people worldwide. This is a 17.5% increase over the 2019 tournament!
Global Reach
There is no doubt that cricket has a global fan following, and the 2023 ICC World Cup will attract fans from across the globe. Especially from cricket hotspot countries like India, Pakistan, Bangladesh, Australia, England, and so on. Leveraging the branding opportunities with the help of advertising for the ICC Men's Cricket World Cup Hotstar, a prominent streaming platform for cricket, opens up a vast international audience.
This global exposure can prove invaluable for brands with a worldwide presence, providing a direct avenue to engage with potential customers in various countries. Moreover, brands eyeing international expansion through advertising in World Cup 2023 can be a beneficial strategy. Association with cricket on a global stage through World Cup On Hotstar ads can serve as a strategic stepping stone, enhancing brand recognition across borders.
Live Engagement
Advertising for the ICC Men's Cricket World Cup on Hotstar presents a golden opportunity to leverage live engagement and captivate a passionate audience. Sporting events like the 2023 ICC World Cup are renowned for generating unparalleled excitement and enthusiasm. It can be a perfect opportunity for your brand to align itself with this global spectacle on Hotstar. Your brand will gain access to a vast viewership, enabling it to forge powerful emotional bonds with potential customers.
Just as in the 2019 World Cup, where brands like Uber and Zomato skillfully engaged with audiences via clever and timely social media posts, seizing upon pivotal moments in the games. These World Cup on Hotstar ads can be your ticket to creating lasting connections with an enthusiastic cricket-loving community.
Brand Visibility
ICC World Cup ads exceptional brand visibility. This global sporting event commands a massive audience, making it an ideal platform to showcase your brand. The strategic placement of your ads during the tournament ensures that your message reaches millions of eager viewers worldwide.
The impact is twofold, with your brand gaining exposure not only during live matches but also in highlight packages and news coverage. World Cup on Hotstar ad costs may be an investment, but the return is substantial.
It's an opportunity to connect with a diverse and engaged audience, leaving a lasting impression that extends beyond the tournament. Brands can make the most of this prime advertising space to boost their prominence on a global stage.
Competitive Advantage
Advertising for the ICC Men's Cricket World Cup on Hotstar offers a compelling competitive advantage. In a sea of brands trying their best for attention, participation becomes crucial. If your competitors are running ICC World Cup Ads, abstaining can place your brand at a disadvantage. Hotstar's platform provides a golden opportunity to engage with a massive and diverse audience.
By strategically advertising for ICC Men's Cricket World Cup on Hotstar, you ensure that your brand remains visible. Thus helping you stay ahead or head-to-head with your competitors. This not only safeguards your market share but also opens new opportunities for growth.
With millions of cricket fans tuning in, your brand gains an invaluable platform to make a lasting impression. Seize this opportunity to shine and stay ahead in the game of branding during the World Cup.
Multi-screen Experience
In the upcoming 2023 ICC World Cup, advertising on Hotstar is an unmissable opportunity to engage a diverse audience. Hotstar's multi-screen experience revolutionizes how brands can connect with viewers during the tournament.
With ads strategically placed throughout the World Cup broadcasts, including on smartphones, tablets, smart TVs, and desktops, your brand can achieve maximum exposure. This advertising for the ICC Men's Cricket World Cup On Hotstar seamlessly integrates into the viewers' multi-screen experience.
It ensures your message reaches them at various touchpoints. Whether a fan is watching the game on their phone while commuting or on a big screen at home, your advertising efforts will have a far-reaching impact. In this way,, Cricket World Cup on Hotstar advertisement offers a cohesive and comprehensive approach to captivating your target audience!
Brand Association
It is a fact that the 2023 ICC World Cup will take the cricket world by storm. Brands across the globe already recognize this massive and effective advertising potential. Leveraging ICC World Cup ads allows brands to build powerful connections with a diverse and passionate audience.
The key to success lies in smart brand association, as aligning your product or service with this event can elevate your brand's image significantly. Such a partnership speaks volumes about your brand's dynamism, youthfulness, and alignment with popular culture. Whether it's through captivating commercials during the matches, strategic sponsorship deals, or engaging social media campaigns.
The 2023 ICC World Cup offers a unique platform to showcase your brand's USPs and commitment to sports enthusiasts worldwide.
Final Thoughts
In conclusion, it is safe to say that the 2023 ICC World Cup will shake the world of sports advertising that we know today. It will be a melting pot for brands, their advertising prowess, cricket fans, and, of course, sports sponsorship.
Since it will be one of the largest events of recent years, the World Cup On Hotstar ad costs may also vary and potentially drive up. But the best strategy for advertising for ICC Men's Cricket World Cup on Hotstar be to consult with a reputable and result-driven sports marketing agency, such as Excellent Publicity!
The years of experience, industry knowledge, and expert individuals can easily execute successful advertising in World Cup 2023!
Get in contact with Excellent Publicity for memorable ICC World Cup ads!