Video Marketing: The Key to Brand Success

The video marketing world has changed. The days of watching a 30-second video and thinking, "That was useless!" are long gone. With the rise of social media and smartphones, people now expect more from their videos than ever. They want them to be short, entertaining, engaging, and informative.

If we want our brand to stand out in the crowd, we must start making video content that's short enough, engaging, and entertaining so that it doesn't get stale on social media feeds after a few weeks or months. But it can be tricky to get started.

This article will take us through the basics of video marketing so we can make it and explain how it can be influential in our brand's success.

What is Video Marketing?

Video marketing has been around for decades, but it has recently become more popular thanks to the rise of social media platforms such as Facebook and Instagram.

Video marketing is a form of online advertising that promotes and sells products or services through video content. It can inform customers about new products, educate them about our brand, or entertain them with funny videos.

Video marketing also allows us to connect with people in a personal way—we might be able to share some fun facts about ourselves in our videos!

Why should we care about Video Marketing?

It might be time to start if we aren't already using video marketing for our brand.

Video is an excellent medium for communicating our message and can be shared on social media or other platforms relevant to our target audience. It is also simple to create, share, and track results and has a higher retention rate than text-based content.

Moreover, video marketing has become an increasingly powerful tool for brands to capture, engage and retain customers. It's also great for establishing relationships with potential customers and showcasing why we're the best fit for their needs.

How does Video Marketing work?

Whether we're looking to promote our brand, sell products, or spread awareness about an event, video marketing can help us reach our audience in ways other forms of advertising cannot.

Here's how video marketing works:

• Video helps us stand out in a sea of content on social media.
• Videos are more engaging than static images (because of their visual content).
• Videos can be shared on social media sites like Facebook and Twitter.
• People are more likely to click on a link in a video than they are on a static image.
• Video is more shareable than text-based content.

 

How to get started using video as part of our marketing strategy

Before we start using our first video as part of our marketing strategy, we should consider a few things as stated below:

• Audience Readiness
  We need to know what kind of audience we're targeting. Are they already engaged with our brand? Are they looking for a reason to buy from us? Do they have an existing relationship with our product or service?
• Structure
  How will we promote or share the video? Will it be an exclusive piece of content that only we post on social media platforms? Or are we planning on posting it on YouTube and other video hosting platforms?
• Format
  What visual format do we want our video to be in (e.g., a slideshow, interview, or video ad)? If we use a video ad in the product description, we must know how to make an advertisement video. Will it go viral if it's funny instead of informative? Or will it resonate better if it's more in-depth?

All these points are crucial, and implementing these as a part of our video marketing strategy would help us promote our brand to success.

 

How do we create videos for our brand?

We've finished filming our video and want to share it with the world. But where do we begin?

First and foremost, we don't need to be concerned—it's simple! Here are some pointers we should remember while creating videos for our brand.

• Writing the script
  We'll need a video marketing script, plan and an understanding of how video works to succeed with this marketing strategy.
• Record the video
  Once we have our script written and recorded, we must upload the file to our website or social media platform so people can see it easier for themselves (and share it!). We can also create custom graphics for promotional materials or emails about upcoming events or campaigns that feature clips from this particular video release (think: “Behind the Scene” style).
• Edit & publish!
  Once everything is ready to go on-screen (or off), we must ensure everything looks good before publishing. We don't want anyone watching something they might not enjoy!

Video marketing through a video ad in the product description raises brand awareness.

Video advertisements are an excellent way of increasing product recalls.

According to statistics, 93% of marketers believe video has helped increase brand awareness. Including a video advertisement in the product description encourages customers to recall the video advertisement they saw within a month.

But the question is, how to make an advertisement video for our brand? Here are 5 important tips for making an effective video ad:

1. Making the first few seconds of the video ad count very captivating so that it sparks the interest of those in our target market.
2. Highlighting what makes our brand great and different from others.
3. Keeping the script for the video short—30 seconds or less.
4. Telling the viewers why they should choose our brand.
5. Including a CTA (Call to Action) at the end of the video.

Conclusion

Video marketing is one of the most effective ways to tell a story about our brand or product and get our message out. It allows us to show people what makes us unique from other companies and why they should choose our products over others. We hope this guide has given you some insight into how video marketing works and how it can help grow our business!