For very obvious reasons, it has been seen that cinema has the highest engagement rate, when compared to other platforms for advertising. This certainly makes sense because in the cinema, the majority of the people regard the cinema advertisements as part of their experience. When combined with paper form, radio, TV shows, and other types of media as part of integrated advertising campaigns, cinema can raise the impact of a campaign thrice or twice. Cinema tends to offer a 360-degree marketing environment that is minimalistic and places the user in a comfortable and responsive frame of mind, ideal for conveying your message.

Every week or month, cinema reaches up to a millions of target audience. Due to it, the advertising recalls are four to five times higher than that of the television ads. Cinema advertising effectively engages film fans by reaching out to them with creative messages.

Excellent Publicity is the best cinema advertising agency in India that promises to help you reap the benefits of this medium for growing your business. We help you reach out millions and millions of people from all over the world without any trouble. There is no doubt that we are going to help you in the most efficient way.

Know More About The Cinema Advertising in India

Cinema Advertising in India is one of the most sought after and effective mediums to connect with a large number of audiences who come and watch movies in different theatres and multiplexes across India. Advertising in Cinema is a very popular medium, not only in metro cities but also in semi metros and rural areas. Cinema theatre Advertising Rates are cheaper as compared to other non-mass media options. Cinema advertising has always been one of the most preferred ways of advertising for decades. And in recent years, Cinema screen advertising has become an even more popular medium of advertisement due to increased availability of multiplexes in large numbers.

Advertising in cinema can make brands very effectively reach out to a large number of that audience who are sitting in the dark and waiting for the movie to begin. There are more than 10,000 cinema screens which are currently playing advertisements of different brands across India. There are two types of cinema ads: On Screen and In the Cinema Complexes. The former (also known as dynamic cinema advertising) is the most popular way of cinema advertising and its options are slide on the screens, videos on the screens etc. The later form of cinema advertising is also known as mute or silent or offline cinema advertising, which can be placed at some prominent place in a cinema complex.

Rates of Cinema Advertising

Rates for advertising in cinema theatres are cheaper and depend on the type of multiplex, cinema screen, number of seats in that multiplex, location of multiplex and the cinema multiplex brand. The cost for advertising in multiplex is usually higher as compared to single screen cinema halls advertising. There are different rates for on screen advertisements (like video ads) and offline ad cinema advertisements like standees, billboards etc. Volume of campaign, length of the video, time duration etc also determines the price for cinema advertising.

Formats For Cinema Advertising in India

Id	Cinema Chain	Format
1	UFO Cinema Screens	UFO
2	Qube	MOV
3	UMW	MOV
4	PVR, Inox, Cinepolis, Wave, Cinemax and most multiplexes	J2K

Excellent Publicity - The Best Cinema Advertising Agency

Excellent Publicity is one of the leading Cinema advertising companies in India. We work with the aim of providing impactful, creative and innovative cinema advertising solutions to clients/agencies. With our online presence across India, we are one of the best cinema advertising agencies in India. Our team of young and enthusiastic professionals not only ensures the best rates for clients but also provides the best advertising slots and innovative options.

We are the most favored advertising partner of major multiplex chains like PVR, INOX, Cinepolis, Carnival Cinemas & other multiplexes. We ensure that you hit all the key advantages that cinema advertising offers-uninterrupted, accurate and compassionate state of mind of the rich captive audience, accurate targeting, and unlimited innovative events. Our promoting team ensures 100% smooth execution of each provincial and national cinema campaign. We are known for our trustworthy services and are the most trusted cinema advertising agency by many corporates, retail clients & media agencies in India.

Now you can plan your cinema campaign and can target cinemas and enhance the effective reach & ROI in your media plan. We are a great media-mix to target your core TG & reduce wastage. Consult us now for better assistance.

Advantages of Working With Excellent Publicity

1. Huge cinema screen gives a larger than life impact to the message. With the capability of playing video and slides with audio, an advertiser can talk to more senses of a viewer than print or radio. In terms of creative freedom, Cinema advertising is comparable to television.
2. The audience is captive and cannot change channels or flip the page. Chances of a viewer watching an ad on cinema screen is higher than other mediums.
3. Cinema with its huge localized reach pan India, makes it suitable to reach out to a small geography as well as a complete country.
4. Cost per reach for theatre advertising is less than other non-traditional advertising options.

What Makes Cinema Advertising Significant in Current Times?

With the expansion of the medium of cinema and in the number of screening theatres, cinema has never seen a greater popularity than that in the present times. The multiplexes have brought in a new leash of life to cinema as cinephiles are thronging into the screen theatres like never before. This popularity of cinema has made cinema advertising an enriching investment for corporations and companies.

Although single screen theatres have forever been telecasting ads throughout India, it is mostly limited to the relatively rural areas of the country. Multiplex advertising has rendered a new meaning to advertising in the urban areas. With the larger screen experience, your brand has the possibility of catching the attention of a wider range of audiences in varying age groups. A right kind of branding initiative can be quite fruitful to your company. A few of the advantages that make cinema advertising and multiplex advertising extremely crucial in the recent times are:

1. Demographic Advantage

   The advantages of cinema advertising, INOX Advertising and advertising in any such multiplex theatres is that you get to spread the message of the brand among the youth of the country. In India, mostly the young populace throngs the theatres in larger numbers. Cinemas are the biggest forms of entertainment and cinema advertising thus gives your brand an easy access to the urban youth. Besides this, the youth are the biggest consumers in the market and reaching out to them will only prove to be more profitable for the brand.

2. Wider and Huge Impact

   In the cinemas, viewers are solely focused on their viewing experience. Their sole attention to the screens ensures that any advertising initiative is bound to catch their fancy and their curiosity. Multiplex advertising also has the advantage of instant response as the multiplexes are generally located in malls, and if the viewers are convinced enough, they will end up buying the product. Cinema advertising plays a key role in creating an unparalleled visual impact. Hence, advertisers and companies rely on cinema advertising for their advertising campaigns.

3. Great Chances of Interaction

   Since the audiences already come to be absorbed by the impact of the cinema, cinema advertisements promise a deeper engagement. When viewers absorb the promotion of the brand in a giant screen such as that of the single screen theatres and of the multiplex screens, an interest and a deep curiosity are bound to be generated. The ads then initiate discussions and spark interests among people which then eventually transform to greater revenues and sales for the brand.

4. Less Skipping Possibilities

   Unlike YouTube, Facebook and Instagram, cinema advertising and multiplex advertising has an intrusive approach. The audience waiting in the screen theatres to watch the movie has no other option than to watch the advertisements before the movie plays and during the interval. This tactical placing of the ads makes sure that the viewers have lesser chances to skip advertisements. The low chances of advertisements avoidance thus attracts the advertisers and the companies to make sure that the cinephiles visiting the theatres get the message of the brand loud and clear. For every person watching a movie, they have to go through each ad broadcasted in the theatres

5. Excellent Recall Value

   It is easy to ignore and miss out on the advertisements on the smaller screens but in a movie theatre the scenario plays out differently. People visit movie theatres with the sole intention of viewership and when they witness the portrayal of a brand in those huge screens, the message of the brand almost comes across as convincing. Moreover, ads nowadays have taken a more creative and an emotive approach rather than being repetitive and boring and if not more, have become equally entertaining like the movies

Different Options To Showcase Cinema Ads

Excellent Publicity is one of the popular movie advertising agencies in Delhi. The most popular cinema and multiplex advertising options in metro cities are chains of multiplex like PVR Cinema, Inox, cinepolis, Carnival cinemas, Sathyam cinemas, DT cinemas and Wave cinemas whereas in rural areas, it is mainly a single screen theatre advertising option. These are the cinema advertising options available for clients/agencies to advertise on screen in multiplex:

S. No.	Cinema Advertising Options	Description
1	On Screen mute Slide	Static slides with couple of (2-)3 transitions within 10 seconds
2	On Screen Video	30 sec video played on screen
3	On Screen Video	60 sec video played on screen
4	On Screen Audio Slide	Static slides with background score within 10 seconds
5	Off Screen Branding	Kiosk and Posters
6	Activation	Launch, Sampling, pamphlet distribution and ticket jackets

Proof of Execution of Cinema Advertisements

A theatre provides Inspection passes to the advertisers. Inspection passes can be used to inspect whether the ad is played or not. In case of off- screen cinema advertising options, pictures are providexd as proof of execution.

Cinema Advertising Needs Censor Certificate

For playing any video ad in cinema a censor certificate is always required. The required censor certificate can be prepared by you or you can ask your advertising agency to do it on your behalf. Your Cinema advertising agency may charge you for generating censor certificates.

What Kind Of Audience Does Cinema Advertising Attract?

Cinema advertising has the scope of catching the fancy of both the rural and the urban population. Cinemas are still the biggest source of entertainment in India and attract people from all walks of life. Be it a student, a working class person or the top executive of a company, the medium of cinema bonds all people regardless of their class and background. Thus, cinema advertising too has the potential of captivating the fancy and the attention of people throughout, without concentrating on people from a single background

Multiplex advertising has greater influences on the young people of the country. People from 16-44 years of age are considered to be frequent visitors to these multiplexes to catch the latest releases and hence, have greater chances to come under the influence of cinema advertising.

Cinema Advertising Contact Number

Excellent Publicity offers cinema advertising agencies in India. We offered the best cinema or movie advertising rates in Delhi, Mumbai, and other parts of India. To know more, and/or to get the best quote for your Cinema Advertising requirements, please get in touch at +91 8980004451, or drop a line at inquiry@excellentpublicity.com.