Xiaomi's groundbreaking 3D billboard in Chennai brings the Xiaomi 15 Ultra to life!

Located in the busiest Alandur intersection, the billboard has been mesmerizing the passersby with its dynamic visual display of the smartphone's modular photography kit.

Designed to push the limits of mobile photography, the Xiaomi 15 Ultra was co-engineered with Leica. The 3D billboard reconstructs the modular system of the smartphone in detail and realism, illustrating the lens and module assembly in mid-air. This immersive presentation converts the busy urban sprawl into an interactive canvas, providing a calming interlude in daily turmoil. 

Ritij Khurana, Associate Director-Brand Marketing, Xiaomi India, opined: "With the Xiaomi 15 Ultra, we wanted to redefine smartphone photography and bring professional tools within reach of the average person, and by bringing this device to life in everyday settings, we hope to ignite discussions about the future of mobile imaging."

The campaign is an experiment in providing serene landscapes in an otherwise chaotic life through the integration of motion design and spatial storytelling. Being one of the areas in the city with heavy commuter traffic, the installation not only exhibits Xiaomi technologies but also stands tall for the brand CB's spirit of innovation and real-world application. This 3D billboard thus becomes an operative paradigm for how brands engage with their audiences within a digital-first world.

Advantages of 3D billboard advertising:

More Visual Brilliance

3D billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Such dynamic 3D billboards are capable of narrating great stories with the unending help of amazing visuals and effects in motion. They have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased Footfall and Sales

3D billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in 3D advertisements capture customers' curiosity and result in more physical visits.

Extended Viewing Range

3D elements allow the billboards to remain impressive visibility-wise from most viewing angles and distances. An extended, sweeping view of vision will ensure that the ad grabs eyeballs at distances near and far, boosting maximum impression levels with its exposure.

If you want to create innovative billboard advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.