Sparsh Pearl signs Saif Ali Khan as brand ambassador to lead 360 degree campaign

Mumbai, May 29, 2025, In a bid to enhance its popularity among high-end consumers, Top Indian bath fittings manufacturer Sparsh Pearl appointed Bollywood star Saif Ali Khan as its brand ambassador. The two year partnership will have Khan leading the company's 360 degree marketing drive and being the face for its brand mascot Sparsh Pearl faucets and FlowShield pipes.

With more than three decades of history in the market, Sparsh Pearl is looking to strengthen its brand history of credibility, long life, and design innovation. The new campaign across television, digital, OTT, and outdoor media is also built around the company's just-revealed tagline, "Style Kamaal, Chale Saalon Saal", highlighting high performance combined with beauty.

Saif Ali Khan, who is recognized for his suave charm and royal personality, reflects the virtues Sparsh Pearl embodies, luxury, class, and durability. His joining is anticipated to enhance the brand's reach to aspirational urban buyers as well as extend its presence across overseas markets.

"we have always been committed to driving new standards in quality and design," said Chairman & MD, Sparsh Pearl, Naresh Garg. "The legacy and sophistication of Saif are a flawless representation of our vision."

The news has come on the heels of the launch of the new Volto Series, a high end series of CP bath fittings. The company, which has a presence in more than 20 countries, is now looking to expand its global reach.

“This partnership marks a new era for Sparsh Pearl,” said Archit Garg, director. “With Saif on board, we’re poised for accelerated brand growth both in India and abroad.” 

Let’s have a look at the benefits of brand ambassador advertising:

Better visibility of brand:

Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.

Credibility and trustfulness:

Whenever any well-recognized and respected individual gives credence to any brand, it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.

Emotional connection and brand loyalty:

The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.

Increased creativity and content development:

Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.

If you want brand ambassador advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.