PUMA launches creative social media ad campaign to celebrate RCB’s historic championship

In an emotional yet creative blend, PUMA India has crafted an innovative social media campaign to celebrate Royal Challengers Bengaluru's (RCB) highly anticipated first IPL championship. Named "We waited 18 years. What's 18 slides?" The campaign is a moving tribute to the journey, determination, and loyal fan base of the team.

The campaign, presented via Instagram carousel, is an 18 slide photographic tour, with every image representing a year of RCB's rollercoaster ride in the IPL. With every slide, the PUMA paw moves closer to the desired trophy, a gentle, witty allegory for the team's relentless quest for victory. On the last slide, the paw reaches the prize, echoing RCB's glory filled 2025 win.

As RCB raised their very first ever IPL trophy this season, PUMA, a long time franchise partner, presented an anthem that speaks as much to the fans as it does to anyone who believes in loyalty, waiting, and perseverance. The creative output transcends ceremony and circumstance, it sums up the common feeling of all 18 million who waited with RCB for better days to come.

"Representing the wait, the mighty cat finally growls," said PUMA, reiterating the strength of patience. The tight integration of the brand with RCB and rich comprehension of the team's heritage lend credibility and credibility to this campaign.

This moment is a peak not only in the team's history but in sports marketing as well, highlighting how emotive storytelling can engage brand, team, and supporters in one unforgettable celebration. 

Let’s go through the benefits of social media advertising campaign:

Specific reach:

Audiences can be targeted based on demographics, interests, and behavior, which consequently guarantees that the right type of people are being targeted.

Low cost:

Digital marketing is relatively cheaper than most traditional marketing techniques, and therefore, a much more budget-friendly campaign can be designed.

Real Time Analytics:

You are able to track performance metrics in real-time; therefore, quick changes and optimizations are possible with a digital campaign.

Global Reach:

Since digital marketing allows for worldwide campaigns, your reach may automatically increase as it spans even across far-flung markets.

Engagement: 

With activities like social media, polls, and videos, an engagement with the public is better invoked.

If you want social media advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.