Policybazaar launches heartfelt TVC ad campaign featuring true insurance claim journeys

Policybazaar has launched a powerful new brand campaign based on the actual customer experiences of people who got timely and sympathetic claims assistance at moments that transformed their lives.

The campaign strongly presents narratives from all over India, featuring how Policybazaar intervened in moments of need, whether medical or the loss of a loved one. These are not manipulations but real testimonials revealing the real worth of insurance at times of greatest need.

One of the highlighted experiences is that of three year old Akshar, who was suddenly hospitalized and resulting in a high-value claim being processed rapidly by Policybazaar's team. A second tearful experience is that of 62 year old Mrs. Mangala's kidney surgery, whose daughter, Gauri, shared the significant contribution Policybazaar made to alleviate their financial load.

The campaign also shares Pankaj Kumar’s ongoing struggle with a recurring illness that required seven hospitalizations. Each time, Policybazaar ensured seamless claims settlement, allowing him to focus on recovery rather than bureaucracy. Similarly, Murali D S reflects on his father’s three-year-long battle with cancer, during which claims totaling Rs 1 crore were processed with compassion and efficiency.

In the most heart-wrenching of stories, Dhiraj Arora talks about losing his wife at the tender age of 38, and how her life insurance helped him ensure the future of their son, all due to Policybazaar's quick claim process.

Samir Sethi, Brand Marketing Head, said, "Insurance is a promise that speaks only when in need. These stories highlight our intent to perform with compassion."

Chief Revenue Officer Jerry Bhutia commented, "Every claim has a story behind it. Our team works around the clock to get families the assistance they require, when they most need it." 

Let’s have a quick look at the benefits of TVC advertisements:

Reach:

With the help of TV broadcasting, a large number of people can be reached in an extraordinarily high volume.

Visual impact: 

The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.

Brand recognition and recall: 

The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.

Emotional bond: 

The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.