Pocket FM’s influencer ad campaign takes global creators on a unique journey to ‘Cleanse the Mind’

Pocket FM has set out on a bold, eye catching initiative addressing the blinding digital noise flooding the content landscape today. The campaign, dubbed "India, Kuch Acha Suno," utilizes a powerful metaphor, Indian street side ear cleaning, to draw attention to the necessity of cutting through the constant noise of the internet and finding clear, impactful audio.

The campaign recruits international influencers like Brown Wanderers, Kyle Paul, Andy Evans (The Aussie Bhai), Joshua Barnes, and Praveen to journey into the vibrant streets of India to immerse themselves in this ancient ritual. Through a series of natural videos on actual locations, the makers chronicle their process of change, from information overload to a re charged state of mind.

Vineet Singh, Brand Marketing and Communications Head at Pocket Entertainment, elaborated, "We are probably living in the noisiest of times. Unsolicited views and opinions surround us from all directions. Roadside ear cleaners capture this madness both literally and symbolically, making our brand message loud and clear: shut out the madness and hear something that makes us feel better."

The phygital campaign combines the sensory experience of cleaning ears with a digital narrative, weaving a gripping story around the clarity of mind and attentive listening. As every influencer goes through the cleansing, the videos end with them putting on earphones, metaphorically closing their eyes to distractions and tuning in to Pocket FM's edited audio offerings.

By weaving together tradition with contemporary storytelling, Pocket FM's campaign not only breaks traditional barriers but also encourages audiences worldwide to rethink their listening patterns and accept content that truly resonates. 

Let’s explore the benefits of influencer advertising campaign:

Reality and credibility

Their followers will tend to act when the influencer recommends a product since they hear it from someone that they have learned to trust over time and are usually willing to choose that product over an advertisement.

Niche reach:

This niche approach thus means that most of the influence circles are niched, so brands can easily connect to the right audience with a better rate of engagement.

Higher engagement

Influencers tend to be more engaging on the posts; it means that their audience is likely to like and comment on the posts. Hence, consumers are made to feel engaged and invested.

Skilled content creators:

Influencers are masters at creating fantastic, appealing content. That makes brands different, interesting, and in front of the right people in a memorable way.

If you want influencer advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.