The diagnosis campaign marks the end of a three year television advertising silence for PharmEasy, the best performing digital healthcare service in India, placing special emphasis on the bold promise: 'On Time or FREE.' The iconic jingle is attached to this: "PharmEasy, PharmEasy... Take It Easy."

The campaign brings back the famous "dancing uncles," who represent two very relatable personas, one who loves food and the other who needs everything to be done on time. They bring a humorous spin to a very real issue in diagnostics, the delays in sample collection.

Stressing on the quote on the press release, "Lab test delays, especially while fasting, can be stressful and uncomfortable. PharmEasy is transforming diagnostics by ensuring punctuality,because when it comes to health, time is of the essence." 

Siddharth Shah, MD & CEO of API Holdings commented that, "This campaign reflects our commitment to making healthcare not just accessible but dependable. You pick the time slot, we will be there. If not, the test is on us."

Further, Gaurav Verma, Chief Business Officer, said, "When you are fasting for a blood test, every minute matters. We built this promise from a deep understanding of that experience."

The campaign brings back the iconic jingle inspired by the immensely popular Urvashi Urvashi, thus reiterating PharmEasy's vision of making healthcare delivery simpler. The TVC seeks to inform viewers of its diagnostic services, all the while creating an emotional connection based on nostalgia, humor, and dependability. 

PharmEasy, through this communication, presents itself as a company taking health care further to being a dependable partner in the wellness journey of every Indian.

Let’s have a quick look into the benefits of TVC advertisements:

Reach:

With the help of TV broadcasting, several people can be reached together at an extraordinarily high number.

Visual impact: 

The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.

Brand recognition and recall: 

The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.

Emotional bond: 

The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.