Oxylife appoints Karan Johar as brand ambassador for bold new ‘Skinsurance’ campaign

Dabur's Oxylife Salon Professional has introduced the launch of its bold new campaign, 'Skinsurance with Oxylife', with acclaimed director and style icon Karan Johar as brand ambassador. The trailblazing move introduces two dermatologist inspired facial kits. Intense Bright and sensi care, as part of the brand's new Derma Essence Range.

The campaign effectively combines skincare and storytelling, presenting healthy looking skin as an asset that can be insured. In a viral confession themed video, Johar playfully dispels gossip before revealing the punchline of the campaign: "It's not any insurance. It's Skinsurance, your glow covered by Oxylife."

Addressing the partnership, Johar added, "Radiance is an asset, and it should be given full coverage. I adored lending my face, and my flair, to a campaign that blends skincare with a whole lot of drama and storytelling."

Abhishek Jugran, EVP Marketing, Dabur India Ltd., highlighted the campaign's strategic importance in building Oxylife's presence in the premium salon skincare segment. "Karan Johar is unparalleled charm and cultural pull that makes this into more than just a product launch, it's contemporary brand storytelling at its finest.

With a digital first approach, the campaign generated curiosity through viral teasers and influencer participation. Jasleen Kohli, Digital Lead at Dabur, talked up the focus on meme culture, Bollywood driven content, and social first storytelling to appeal to digitally savvy beauty-conscious consumers.

True to the bridal salon culture for instant and long lasting brightness, the beauty kits join the accuracy of modern skincare science and a few trustworthy natural ingredients perfect marriage for today's refined buyer searching for high performance facial care. 

Let’s have a look at the benefits of brand ambassador advertising:

Better visibility of brand:

Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.

Credibility and trustfulness:

Whenever any well-recognized and respected individual gives credence to any brand, it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.

Emotional connection and brand loyalty:

The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.

Increased creativity and content development:

Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content. 

If you want brand ambassador advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.