OnePlus launches striking digital campaign with full train wrap on Bengaluru metro green line

Bengaluru: In a daring and highly visual campaign, Rapport Chrome, the out-of-home specialist division of IPG Mediabrands, has collaborated with OnePlus India to launch a first of its kind full train wrap on Bengaluru Metro's Green Line, a first in Indian public transport advertising.

The campaign, used to endorse the just-launched OnePlus 13s, converts the metro into a vibrant, rolling billboard. With large-format visuals of the smartphone, the exterior wrap converts train windows into mock phone camera screens, making riders feel like they're seeing the city through the cameras of the OnePlus 13s.

Internally, the activation is carried forward with rich interior branding, such as sharp messaging designed to engage passengers on their everyday trip. The campaign smartly lives up to the OnePlus brand DNA of innovation and premium experience, making technology come alive in a heavily contextualized and interactive manner.

The Green Line, running through a number of high-density commercial and residential areas, presents an unmatched chance for reach and interaction, being the perfect canvas for this out-of-home (OOH) innovation.

“This collaboration with OnePlus redefines creative possibilities in transit media,” said Vinkoo Chakraborty, President, Rapport Chrome. “By merging contextual storytelling with the high footfall of the Green Line, we’ve created a disruptive platform to spotlight the OnePlus 13s.”

With the launch of full-train wraps as an advertising vehicle by Namma Metro, this campaign heralds a new era in urban brand experiences, a sign of the increasing intersection of urban mobility and urban marketing in India's leading metro cities. 

Let’s go through the benefits of metro advertising campaigns:

Higher visibility:

A solid and consistent brand makes the metro system more easily identifiable and builds public recognition and confidence. Passengers will prefer a system that is easily identifiable and with which they can be confident.

Improved customer experience:

Well-branded signage, stations, and vehicles enhance navigation and make the system more intuitive and easier to use. It will then have a better experience for its passengers and will more often utilize the metro system.

Boosts local economy & tourism:

This might make it attractive to more tourists who are made to experience pleasure during their transit, also aiding in supporting the local businesses. It makes a city modern and accessible and promotes its usage by locals as well as tourists.

Increases brand identity:

Metro branding also enhances the identity of a city and gives people a more personal feeling about their community. It can give pride to the people; they will, therefore, be proud to stay and enjoy and use metro services.

Metro branding supports sustainability:

Branding promotes public transport instead of cars since the metro system is proven to be trustworthy and eco-friendly. This will reduce traffic congestion, lower carbon emissions, and thus be supportive of environmental goals.

If you want to create innovative metro advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.