Mia by Tanishq, the recent jewellery house of the Tanishq brand, has launched a multi city experiential campaign for its newer flora collection. This campaign aims to promote a fresh and upbeat look through immersive brand activations. It revolves around Akshaya Tritiya and uplifts an otherwise pedestrian retail engagement with sensory and visual elements that echo the floral inspiration of the collection. 

The highlight of the entire experience was in full flow at Nexus Seawoods Mall, where the brand concocted a full blown pink experience from all angles. The parking lot was treated to hand-drawn floral murals, pink boom barriers, and custom branded frisking booths. Visitors were welcomed through a sensor activated entrance with blooming archways, fragrance mists, and a red carpet, giving them a premium and multisensory shopping experience. 

Further ramping up visibility were interactive digital pods, floral themed photo booths, and real time offer displays within the mall. Brand engagement was further enhanced with a food court takeover and an eye catching anamorphic installation. Beyond the mall's interior, the campaign grabbed many eyeballs with 3D billboards and unique OOH formats to ensure that the brand is etched across the city landscape.

According to Sampurna Rakshit, Head of Marketing at Mia by Tanishq, "Today, consumers need much more than just products, consumers are attracted to experiences that engage, inspire, and stay with them. With the Flora Collection campaign, we created Mia's world through some immersive touchpoints reflective of the freshness and brightness this collection possesses. It is contemporary, expressive, and very much Mia." 

Having a truly immersive approach, the Flora Collection by Mia by Tanishq now sets an unprecedented benchmark in experiential retail marketing, where aesthetics are fused with highly prominent visibility.

Advantages of OOH advertising:

Enhanced visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in a cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative OOH advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.