LEGO® group rolls out eye catching OOH campaign featuring LEGO® brick billboards in Delhi-NCR

Delhi-NCR, May 2025, making a strong bid to generate fervor for the opening of India's first LEGO® Certified Store, the LEGO® Group has introduced an eye catching out of home (OOH) campaign in Delhi NCR. The campaign will enthrall viewers with engaging, playful visuals that represent the brand's ubiquitous identity.

As a campaign centerpiece, five huge billboard structures in the form of LEGO® bricks have been erected at high-visibility points, such as Defence Colony and Cyber Hub. They are artfully marketing the soon to be opened store at Ambience Mall, Gurugram, and are already garnering extensive visibility.

In addition to further enhancing the brand experience, more than 50 LEGO themed Uber cabs will roll out on the capital city's roads between May 23 and June 22. The cabs, which are painted in LEGO colors and motifs, are designed to spread smiles and nostalgia on the commuters' faces. Three fully wrapped cabs will drive influencers Sahiba Bali, Rohan Joshi, and Kareema Barry to the launch, giving the event an element of buzzworthy excitement on opening day.

One of the campaign highlights is an engaging stop motion brand film that takes a LEGO® Minifigure on a journey across fantasy, history, and the colorful streets of Delhi in pursuit of a lost piece. The story leads to an unveiling of the Gurugram store as the last piece of the puzzle. The movie is being exclusively premiered digitally on LEGO® India's Instagram and promoted through InMobi, PVR Cinemas, and IPL matches between May 15 and 30.

Through this multi faceted campaign, LEGO® Group intends to strengthen engagement with the brand as well as its much awaited retail launch in India. 

Advantages of OOH advertising:

Enhanced visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in a cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative OOH advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.