Hush Puppies teams up with Vir Das to make workwear feel like weekend wear

In a stylish turn that combines business fashion with comfort, international footwear company Hush Puppies, owned by India's Bata, has launched its new campaign, "Ease Please," featuring renowned comedian and actor Vir Das. The campaign subverts the conventional definition of workplace attire through the launch of an entire range of office sneakers that feel like weekend shoes but are engineered for weekdays.

The campaign delivers its powerful message by showing how comfort sparks creativity and productivity, which makes the new sneakers an intelligent choice over traditional formal shoes. The collection combines the stylish design of traditional Oxfords with sneaker level comfort to meet the evolving needs of modern workers who seek performance and style, and comfort without any trade offs.

"The Ease, Please campaign is one such interpretation of today's work culture, where good looks are as important as good vibes," said Deepika Deepti, Head of Marketing, Bata India. "Vir Das brings the vision to life, redefining what is sophisticated and easy."

The campaign ad features Das effortlessly navigating his day, from stage performances to downtime, in tune with the brand's message that success is better found through balance and comfort. The brand's signature Basset Hound mascot also makes a cameo, reinforcing the brand's history of easy sophistication.

Vir Das explained, "Ease Please is a state of mind. It's enjoying the journey rather than the destination. These office shoes enable me to do that without having to switch shoes."

With high quality uppers and Hush Puppies' proprietary Zero G technology, the weightless sneakers are now being made available at select Bata stores, Hush Puppies EBOs, and online on bata. in. The new collection is sure to infuse a refreshing mix of comfort, style, and day-long support in workwear wardrobes nationwide. 

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