Greaves Electric rolls out creative OOH campaign with living scooter display to mark environmental commitment

Bengaluru, June 5, Celebrating World Environment Day with innovation and impact, Greaves Electric Mobility Ltd. (GEML) launched a compelling out of home (OOH) campaign in Bengaluru, highlighting its commitment to greener transportation. The showstopper, a life size Ampere Nexus scooter installation, first ever created using chia seeds that gradually unfolded into a lush, living sculpture.

This striking visual representation of green mobility not only captured people's attention but also engaged them in serious discussions regarding environmental stewardship and the contribution of electric vehicles in mitigating climate change. The flowerings scooter artwork was a daring representation of Greaves' 17 year history of clean mobility and its aspirations for an emission free environment.

Through the years, GEML's initiatives have had a tangible effect, reducing over 80 million liters of petrol and reducing emissions equivalent to planting over 5.9 million trees. With an increasingly large base of 3 lakh+ happy Ampere customers in India, the brand continues to set the standards for affordable, eco friendly travel.

Greaves' message is unmistakable, the way of the future in mobility is not only electric but greener, cleaner, and full of promise. This campaign, standing in the midst of one of India's most bustling cities, is a call to action on an even deeper level for individuals and communities to transform their commute options and adopt sustainable alternatives.

And as the installation springs to life, so does Greaves' vision, one in which all streets are powered by clean energy and all rides are a step in the right direction towards a better planet.

Advantages of OOH advertising:

Enhanced visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in a cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative OOH advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.