Godrej’s 'Hands That Speak': A Tribute to the Diligent Workforce on International Labour Day

On International Labour Day, Godrej Consumer Products Limited (GCPL) took a moment to honour the mostly-overlooked contributions of workers with disabilities by presenting a heartfelt digital film titled ‘Hands That Speak’. This touching movie is set against the backdrop of GCPL's pioneering manufacturing facility in Chengalpattu, Tamil Nadu, and it celebrates both diversity and the remarkable strength of its vibrant, multicultural workforce.

The film creates an impact, showing how these workers work diligently and carefully while using their hands to communicate in Indian Sign Language (ISL). Though they cannot express their feelings through words as they can’t speak or hear, they try to explain their powerful stories of strength, pride, and passion through hand movements. Below, Subtitles help bring their emotions and experiences clarity, making a point that true communication goes far beyond words.

As per the report of Unearthinsight, in India, there are around 30 million people with disability, but still only 11% of them manage to find decent employment. To bring change in this statistics, Godrej is giving a powerful message through this film that everyone, regardless of their physical disability, deserves a place at work. 

Being a part of this eye-opening initiative, the company is leading the way by ensuring that 50% of its workforce consists of women and 5% includes members of the LGBTQIA+ community or individuals with disabilities at its factory in Chengalpattu. This clearly shows Godrej's strong dedication to diversity, equality, and inclusion. Additionally, this initiative of theirs is spreading awareness amongst industries to identify and utilise the potential of these PWDs.

GCPL’s General Manager of Diversity, Equity, and Inclusion, Sandhya Ramesh, said: “Hands That Speak’ is a celebration of the incredible contributions of people with disabilities in our workforce. On Labour Day, we honour not just the work, but the spirit and individuality behind it. We hope this film sparks conversations and action across industries to make employment more accessible and equitable.”

Hands That Speak serves as an important reminder that our hands can do so much more than work; they credible medium to inspire, connect, and express our feelings. This movie is an appeal to action to make workplaces inclusive for all, not just a tribute.

Did this campaign by CGPL leave you with an emotional and meaningful awareness? Want to create such a thoughtful and insightful campaign, or offer tribute to your workforce that can make them feel integrated with your business in any aspect? We are here to help.

If you want to know about campaign ideas like this and want to make it real with smart execution, Excellent Publicity is the one that can cater for you in all ways. Also, for more such advertising news, be connected with us.