Fenesta launches bold cinema advertising campaign for #FineFinerFenesta during IPL season

Fenesta, India's premium windows and door brand and member of the DCM Shriram Group, has relaunched its #FineFinerFenesta flagship campaign with a new energetic phase during the Indian Premier League (IPL) 2025. The new campaign reinforces the core principles of Fenesta's quality, strength, and innovative design, as well as positioning the company as the premium choice for discerning Indian homeowners.

The central theme of the campaign is an engaging, real life story about the journey of a young couple to make more intelligent home design decisions. The story emphasizes the importance of choosing high performance windows and doors that provide long-term security, visual beauty, and dependable after-sales support.

To maximize reach, Fenesta has placed a strategic 15 second version of the campaign film on Connected TV (CTV) through JioHotstar, maximizing visibility among digitally active audiences in metros and emerging urban clusters during IPL matches.

Joining the campaign's scale, Fenesta has rolled out a strong cinema advertising initiative, covering more than 500 screens across the country. The brand has picked high footfall opportunities during the theatrical release of top Bollywood and Hollywood movies such as Kesari 2, Raid 2, and Thunderbolts, focusing on premium cinema halls with high-footfall consumers.

The #FineFinerFenesta initiative is a declaration of our excellence commitment," explained Susmita Nag, Head of Marketing, Fenesta. "With this omnichannel presence, we want to deepen our connections with our consumers and showcase the long-term value Fenesta adds to their homes."

Through this multi platform strategy, Fenesta further establishes its dominance in the fenestration space by linking brand interaction with instances of high emotional and cultural significance.

Let’s go through the benefits of cinema advertising:

Captive Audience

Cinema-goers are engaged and uncluttered, meaning they are more likely to attend to your message—no fast-forwarding, muting, or scrolling away.

High Impact Visuals and Sound

Ads play on a gigantic screen with surround sound, allowing your message to have a premium, engaging quality that shines.

Targeted Demographics

You can segment ads by movie genre, time, or place, targeting particular age groups, interests, or communities.

Brand Recall and Retention

Research indicates that film ads have greater brand recall than TV or internet ads because of the immersive setting and audience focus.

Association with Entertainment

Advertising during films makes a positive brand connection. Your message is now part of a fun experience.

If you want cinema advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.