New Delhi, May 23, Skincare company Deconstruct made a bold move towards shifting beauty paradigms with the roll-out of a country wide out of home (OOH) campaign highlighting participants from its latest 60 day Skincare Internship. The campaign encourages skincare as an indispensable part of a daily routine, transcending gender, age, and background.

With more than 1.8 lakh sign-ups and a whopping 16.7 crore digital impressions, the internship reflected Deconstruct's passion for diversity. Substantively, 50% of the internship opportunities were earmarked for men, a significant statement in a historically female-dominated industry. The actual participation numbers mirrored almost even gender balance, at 45.12% men and 54.5% women participating in the program.

All six chosen interns, Abhinandan Pande, Anisha, Ashima Bhat, Ayush Thakur, Lima Jamir, and Vijay Laxmi, were given a ₹1 lakh stipend. Led remotely by dermatologist Dr. Jinal Modi and Deconstruct's product development team, interns were given customized skincare regimes based on their specific skin issues. Their experience was captured in interesting Instagram content like morning routines, vlogs, and in-transit product demos.

To cap off the campaign, Deconstruct unveiled large-format billboards featuring the interns in their hometowns, Kolkata, Vizag, Chandigarh, Gurgaon, Delhi, and Mumbai, holding their winning checks and championing everyday skincare.

Malini Adapureddy, founder and CEO of Deconstruct, shared, “This internship reaffirms our core belief, skincare is for anyone with skin. We’ve built a platform where education, inclusivity, and self-care converge. Skincare is no longer just a trend, it’s self-respect.”

Through this campaign, Deconstruct is not just deconstructing old norms but also helping to make space for a more educated, diverse, and empowered skincare culture in India. 

Advantages of OOH advertising:

Enhanced visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in a cluttered environment. Through their depth and realness, they stick with one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative OOH advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.