Boomer launches TVC ad campaign to shake up the lollipop market with Jasprit Bumrah

Mars Wrigley India launches Boomer Lollipop, a colorful spin off of its legendary chewing gum brand, to shake up the ₹800 crore lollipop segment. Backed by cricket sensation Jasprit Bumrah as the face of the launch, the campaign aims to give new life to a category that's long perceived as childish.

The new Boomer Lollipop comes in three bold flavors, strawberry, orange, and watermelon, created to appeal to youth today. The product not only provides taste, but it also carries a message of individuality, confidence, and uniqueness. With a strong anti bullying position and a tip of the hat towards progressive sentiments, Boomer hopes to redefine what a lollipop is about.

The energetic TVC is on a cricket field, where a young cricketer stands up to a menacing group of opponents. At the moment of maximum pressure, a Boomer Lollipop turns the script around, adding surprise swag and turning the tables. Told in Jasprit Bumrah's signature calm and confident tone, the narrative highlights the fact that true cool is impenetrable, and many times, a lollipop away.

"Boomer has always been about fun and strawberry at the heart of it. We are now introducing that same enthusiasm to the fast-growing lollipop category," said Nikhil Rao, Chief Marketing Officer, Mars Wrigley India. "With a robust push in trade and media, and with Bumrah's easy-going charm leading the charge, Boomer Lollipop is set to make a striking impression on shelves and hearts."

Boomer's latest gesture is not a product launch, it's a cultural statement, mixing up nostalgia with next-generation confidence to stake a new place in the Indian candy land.   

Let’s have a quick look at the benefits of TVC advertisements:

Reach:

With the help of TV broadcasting, several people can be reached at an extraordinarily high number.

Visual impact: 

The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.

Brand recognition and recall: 

The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.

Emotional bond: 

The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.