Indian ethnic fashion brand BIBA has released a moving digital campaign on the eve of Mother's Day, seeking to divert the limelight onto the much neglected emotional journey of new mothers. The emotional film, conceived and created by Enormous Brands, highlights a moving observation, while the world rushes to embrace the newborn with open arms, the mother, who is herself experiencing a quiet metamorphosis, tends to get lost in the process.

Named #MakeMomsFeelSeen, the campaign depicts the unseen struggles that come with early motherhood. It softly shows how women give up their own identities, aspirations, and routines for the overwhelming responsibilities of new parenthood. In the midst of euphoria over the arrival of a baby, the mother feels emotionally invisible.

“Celebrate the birth of a child, but do not forget to follow up with the new mother," said Sindhu Sharma, National Creative Director, North, Enormous Brands. This film is a reminder, however soft, that a new mother is also born.

With this campaign, BIBA reaffirms its long-standing commitment to celebrating every facet of womanhood. “This Mother’s Day, we’re turning the spotlight on those stepping into motherhood, a time that is as beautiful as it is challenging,” said Ekta Dutta, Head of Marketing at Biba Fashion. “We want to make sure new moms feel seen, valued, and supported, not just for what they do, but for who they are.”

The campaign is now live across BIBA's digital platforms and in store, with the brand's Mother's Day collection online, featuring exclusive discounts for moms. The heartwarming campaign film can be watched on BIBA's official social media handles.

Let’s go through the benefits of a digital advertising campaign:

Specific reach:

Audiences can be targeted based on demographics, interests, and behavior, which consequently guarantees that the right type of people are being targeted.

Low cost: 

Digital marketing is relatively cheaper than most traditional marketing techniques, and therefore, a much more budget-friendly campaign can be designed.

Real Time Analytics: 

You are able to track performance metrics in real-time; therefore, quick changes and optimizations are possible with a digital campaign.

Global Reach: 

Since digital marketing allows for worldwide campaigns, your reach may automatically increase as it spans even across far-flung markets.

Engagement: 

With activities like social media, polls, and videos, an engagement with the public is better invoked.

If you want digital advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.