Asian Paints taps sibling rivalry in quirky TVC ad campaign starring Krushna and Kiku

In a clever and emotionally charged move, Asian Paints has rolled out a fresh TVC ad campaign with comedy icons Krushna Abhishek and Kiku Sharda. Their first ever brand association apart from the mass favorite Kapil Sharma Show, they leave an indelible mark in a lighthearted storyline based on sibling rivalry.

The commercial is set off on an emotional note after the death of the heroes' father, precipitating a 'batwara', the partition of their ancestral home. Half the property to each, Kiku ridicules Krushna's paint choice, questioning if it will survive a year. The undeterred Krushna replies in self-assurance: "Let's see after four years." Set up is a comical, decades-long wager.

What ensues is a witty recommendation of Asian Paints' Tractor Emulsion, which has a smooth finish, durability that lasts, and a four-year guarantee. As Kiku continually loses his bet, wagering even his gold jewelry, Krushna's walls are immaculate and alive. The grand surprise? The key to Krushna's streak of winning is the toughness of Tractor Emulsion.

The advertisement is a tribute to the classic Ambuja Cement "batwara" ad starring Boman Irani, evoking a sense of nostalgia while establishing its own brand of comedy. In its lighthearted nature and robust product message, the campaign hits a fine blend between entertainment and brand narration.

Timed strategically in anticipation of the comeback of The Great Indian Kapil Showmon Netflix, the ad is a timely reunion for Krushna and Kiku, which please fans and viewers alike.

Telling, engaging, and productrelevant, the campaign reiterates Asian Paints' tradition of marrying creativity with credibility in advertising. 

Let’s have a quick look into the benefits of TVC advertisements:

Reach:

With the help of TV broadcasting, several people can be reached together at an extraordinarily high number.

Visual impact: 

The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.

Brand recognition and recall: 

The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.

Emotional bond: 

The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.