Instagram is largest social networking platform. When you Advertise in Instagram, you can reach out to the precise target group. Advertising platform of Instagram provides targeting like gender, location, interest, education level and age. It is one of the most targeted forms of social media advertising.
Pooja chpora is an Indian actress. She won the title of Femina Miss India World 2009. She is the first Indian to win the Beauty with a Purpos title at the Miss World competition for India.As an actress, Chopra was awarded the Times Most Powerful Woman Award for her contribution to the field of acting. She got her breakthrough with commando and since then, appeared in many films.She has good no of followers on instagram and she post daily almost. She also did a web series in Zee5 when was also good.
Influencer marketing is to promote our product or brand via people who has good follower base on social media.
You should select the influencer on the basis of target audience of the product. For Example our product is from cosmetic category we should select Influencer from Beauty and Life Style.
Since bloggers have huge follower base on social media, they can create brand awareness via content creation. More over the trust the followers have toward the influencer is higher and the scope of sale for an endorsed product is higher.
Brand only need to provide objective for the campaign. Content creation will be handled by the Influencer.
We can judge the quality of Influencer with their Engagement ratio on social media.
We can ask influencer for insight of our brand post to check the exact engagement of our post.