And Tv, Website

Advertising Rates in And Tv, Website

And TV is a Hindi language entertainment channel owned by Zee Entertainment Enterprises. Launched as a general entertainment channel from ZEE group, it started broadcasting on 2 March 2015. And TV has increasing user engagement of more than 0.2 Million.

Key Insights
Category Entertainment Language English PricingModel CPM Reach/Impressions 0.2 Million

Advertising Options in And Tv, Website

Banner CPM

Banner CPM

  • Video & Display Ads
  • Roadblocks & Content Integrations
  • Performance Campaigns

Video Ad

Video Ad

  • Video & Display Ads
  • Roadblocks & Content Integrations
  • Performance Campaigns

About  And TV website Advertising

And TV (&TV) is a Hindi language entertainment channel owned by Zee Entertainment Enterprises. Launched as a general entertainment channel from the ZEEL group, it started broadcasting on 2 March 2015. On the 1st of June 2019, &TV closed down in the UK due to the launch of ZEE5 Zee TV and ZEE5 will air most of its former programs.

Rates for advertising on And TV website

And TV websites follow the CPM Model ensuring that you are charged only when your ad reaches your target audience, making sure that your budget is not unnecessarily utilized. The rates would differ for various ad types. You can contact our agency and we can provide you with the lowest possible rates for Tribune Punjabi advertisements with maximum possible audience reach.

For Instream displays and Spotlight frames, it is charged as per the rates of CPC (Cost per click). If the rate is 8₹ CPC, then the amount you’ll have to pay is CPC*Number of clicks. For example, the CPC is 8₹, and 1000 people see your ad. You’ll have to pay 8*1000= 8000₹. For Pre-roll and Mid-roll ads the price model is based on CPM- price per 1000 impressions). If the rate is 200₹ CPM, then the amount you’ll have to pay is CPC*Number of impressions/ 1000. For example, the CPM is 200₹, and 1,00,000 people see your ad. You’ll have to pay 200*1,00,000/1000=20,000₹.

Types of targeting done on And TV website

Standard Demographics - Target audience based on their age and gender

Geography: Target audience based on specific state or city

Interest: Choose your audience based on their interests and preferences. Through interest-based targeting, you'll be able to deliver highly relevant messages to your audience.

Language: Advertising based on different languages preferred by your audience.

Devices: Targeting done based on the device audience use, right from affordable to premium devices.

Mobile Carriers: Targeting done based on audience preferred mobile carriers.

Custom Audience: If you have an existing audience that you'd like to reach out to on   And TV website you can do so with custom audiences. You can create a custom audience based on:

          Advertising IDs

          Email IDs

          Phone numbers

Why advertise on And TV website

Improved audience targeting

And TV websites provide an option of advertising to the custom audience as per your target group where you can choose according to the geography, language, device price point. This improved targeting helps you to show your ad to your targeted audience only.

Reach a larger audience 

As more people are switching from traditional mediums to online platforms for watching shows, web series, and sports content. The number of viewers is growing daily.   And TV website having 6 million+ subscriptions which make your commercial reach broader viewers

More high-grade ROI` 

As your featured commercial is targeted at a specified audience, so there is minimal wastage of your advertisement investment, which in turn increases the rate of interest of your advertisement and very bankable for your brand

 High in demand

As OTT Platforms are high in demand, getting your advertisement featured on   And TV website would be a plus for your brand to reach the already engaging audience. Also, all the age groups are switching to watch shows on OTT platforms.

Read everywhere

And TV website supports multiple devices like mobile phones, computer screens, and laptops. The audience holds the privilege to watch everywhere on the go. This lets advertisers provide versatility for promotion too.

 Better reach

And TV website has a reach even in the distant parts of India, and all generations and divisions of the people, without any disparity

Why prefer working with Excellent Publicity?

  1. Our team of in-website advertising experts at Excellent Publicity can use mobile website advertisements to associate your business with the relevant audience in your area. This not only improves your brand awareness but also increases traffic to your website.
  2. We'll provide you up-to-date information on your user base, how your website is being discovered, and specific data and statistics on your performance during in-website marketing campaigns to keep your website going in the right direction.
  3. Also, you will get a thorough, detailed report outlining the success of your campaign from start to finish at the end of each campaign.


  1. What is in-website advertising?

    In-website advertising is a marketing technique for mobile publications in which website developers are compensated for displaying business advertisements within their website. Apps will drive not only mobile traffic but also increase worldwide media consumption. For companies and agencies, this makes in-website advertising a useful marketing channel. The in-website environment also allows advertisers to contact customers with pinpoint precision, thanks to advanced data tracking and user targeting.

  2. What are the different in-website advertising formats?
    • Video ads – Interstitial video ads, rewarded video ads, instream pre-roll video ads, out-stream video ads
    • Display ads – banner ads, interstitial ads, native ads, medium rectangle ads
  3. How to make in-website advertising effective?
    • Learn about the mobile programmatic supply chain
    • Select the best banners for timely reach
    • Create an impact with interstitial advertisements
    • Increase engagement with video ads
    • Reap benefits of the private marketplace
  4. Why is in-website advertising better for businesses?

    Apps are attracting a growing amount of attention from customers. As per a survey, users spend over 26% of overall media time and 88 percent of mobile time in-website. There is no connection between the amount of time people spend in-website and the amount of ad money given to this medium. Unlike desktop or laptop computers, mobile devices are frequently used by only one person. This implies that the applications on a smartphone are strongly linked to the owner's personal life and daily activities. As a result, advertisers may establish effective and personalized advertising touchpoints in the in-website environment.

  5. How can we consider an in-website advertisement viewed?

    A mobile display ad impression can only be considered visible if it meets the following criteria, according to the rules:

    • Time requirement

      The pixel requirement must be satisfied for at least one continuous second after the ad display. This time needed is the same whether you're using a news feed or not.

    • Pixel requirement

      In the visible space of the device, at least 50% of the advertisement's pixels must be on an in-focus browser or a fully downloaded, launched, and initialized application.

How to Get Started?

Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration to have a successful campaign on the digital platform.

Receive the best quotes

We provide lowest assured rates with best services for Digital Marketing across various Apps. The advertising rates differ depending on the App that is selected

Provide creative

Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in cinema advertising is a CDR file for image creative and a MOV File for Video Creatives.Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the Digital Platform

Go Live

See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

Receive Campaign Reports

Campaign Reports will be shared with you on regular intervals, to keep you updated with the campaign Performance

Frequently Asked Questions (FAQs)

In-App like Hotstar, SonyLiv, Voot, MX Player etc. and Social media platforms like Facebook, Instagram, Snapchat, LinkedIn, Youtube etc.

There are three main types of pricing applied to online media purchasing: CPC, CPM, and CPA

CPM (cost per 1000 impressions) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives.

Cost-per-click (CPC) bidding means that you pay for each click on your ads.

An impression is the number of times the users views your advertisement. A click is when somebody clicks on your advertisement and is redirected to your website or play-store.

They are Video ads, Audio ads, Banner ads and product integration and various other sponsorship levels during the shows and sports events.

Various Objectives are Brand Awareness, Increase Traffic, Generate Leads, Re-Marketing etc.

Reach out to our Media Expert for more details about Digital Advertising