Zomato’s Latest Newspaper Ad Uses Repetition to Highlight Buy-One-Get-One Offer

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Aug 20, 2024

Zomato now makes a big front-page ad splash in the Times of India. Its creative brilliance once again comes to the fore in an ad that applies repetition—as few can do—and which drives home its Buy-One-Get-One offer in a way that would surely have been very forgettable otherwise.

Right at the very beginning, on the front page of one of the leading newspapers of India, is where the Zomato advertisement flashes. But this campaign has been pasted on the front page not just for the sake of prime real estate; rather, it places thousands of passersby eyeballs with the morning papers.

It is the power of repetition for the power of impact in this ad that much brilliance comes from. The words "Everything you see here is double just like this offer" are not seen once in the advertisement, alone and isolated, but they are repeated in fonts, colors, and sizes. Repetition holds power—it drives the point very deep into a reader's mind. It becomes impossible to just forget about it.

It's more than just the ad on the front page of The Times of India; it's a masterclass in the creative use of repetition. Placement and design elements align beautifully together in this one offer, imparting a marketing moment that no one could miss. The impression was left. With that campaign, Zomato captures the attention, not only to create a memorable but also lasting moment, sometimes showing that the simplest strategies help in creating the strongest results.

Let’s go through several benefits of creative newspaper advertising:

More Noticeability and Impact: 

Creative ads manifest eye-catching designs and formats that are unique in nature and, hence, are more noticeable with a strong impression and high message retention.

More Engagement: 

Engaging visuals and interactive elements, coupled with compelling stories, draw readers into the ad and encourage them to spend more time with the ad and do something about it.

Different from Competition: 

Innovative and different advertising segregates a brand from others and delivers a value different from others, thus strengthening brand identity.

Better Brand Perception: 

These creative ads help communicate the messages of innovativeness and sophistication; hence, the brand's reputation and customer brand loyalty are enhanced.

If you want to create innovative newspaper advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.

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