With the colorful transit media campaign, Zepto brings the festive spirit to South Bombay. The vibrant campaign has captured the buzzing streets of the city so well and created public spaces that are going to be a 'livable' canvas for Zepto's holiday messaging. This has not only given a striking presence in some of South Bombay's busiest spots but has also made Zepto a notable part of the holiday celebrations of the city.
The campaign seized high-footfall locations and placed Zepto's branding across various transit platforms, be it bus panels or auto-rickshaw displays. This means these moving hoardings merged in the rhythm of the city and kept displaying Zepto's logo along with festive messaging in the minds of locals and tourists. As a campaign, it came at the right time as it utilized the vibrancy of culture around the season, so it appealed and added relevance to the brand.
South Bombay is very characteristically noted for its dynamism in culture as well as in commerce. The fact that the campaign was happening there really helped bring the message to many more people in the city.
Every transit display alone powers the visibility of Zepto but adds an even more intimate relationship with its residents and visitors. The festive messaging bore the zing of the festival season and makes Zepto a must-go destination for all festive needs across neighborhoods in South Bombay.
Zepto showcases devotion to the meaningful and memorable engagement of the urban audience and opens up tremendous growth for the brand in the future.
Let’s go through the benefits of transit advertising:
Frequency:
Buses and trains travel on predetermined routes, offering a recurring impact that enables more depth to be built over time into brand messaging.
Geographic targeting:
Ads can go up in specific neighborhoods or along targeted routes, thereby guaranteeing accurate geographic reaches or targeted consumer groups
Wide-reaching audience:
A large, diversified audience and tourists and passersby are exposed through transit advertising, ensuring it reaches a broad audience.
Brand visibility:
You will remember several advertisements for cars, bus boards and so on that are memorable and bring brands to mind.
If you want to create innovative transit advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.