Yippee launches its latest social media campaign “YippeeToss” featuring Surya Kumar Yadav and Jasprit Bumrah

With the start of the T20 World Cup cricket fever is everywhere, the internet was filled with curiosity to know what is going on after the cryptic posts shared by Indian cricketers Jasprit Bumrah & Surya Kumar Yadav on their Instagram handles about ‘The Toss’. The interest of the audience was amplified as the players’ respective wives posted on Instagram expressing their excitement about their partner’s going for “The Toss”.

Many accounts took to social media and shared their desire to know “What is the Toss all about?”. With widespread speculations and theories by people, the conversation grabbed eyeballs gathering millions of views across social media making it a trending topic.

While the internet kept wondering about what the cricketers meant by ‘tossing’, the brand Sunfeast YiPPee! Finally took to Instagram and did the grand reveal of its latest campaign ‘YiPPee Toss’, thus, putting all speculations to an end.

Celebrity and Social Media Promotions 

Yippee! used a mixed marketing strategy that involves both celebrity ambassadors as well as social media promotion. Combining both strategies can make it even more powerful that leverage the reach and influence of celebrities along with the targeted and interactive nature of social media platforms. This integrated approach can amplify brand awareness, engage diverse audiences, and impact consumer behavior effectively.

Benefits of Combining Celebrity and Social Media Promotions

Enhanced Credibility and Trust: Celebrities already have a trust-based relationship with their followers, which can turn into trust for the brand they promote. Also when a celebrity authentically endorses a product on their social media, it feels more personal and real.

Extended Reach and Visibility Celebrities bring a wide, often global, audience, while social media allows for targeted reach. This combination ensures both broad and specific audience engagement. Also as it is an online campaign utilizing multiple social media platforms (Instagram, Twitter, Facebook) it ensures maximum visibility and impact.

Viral Potential: Advertisements involving celebrities have a high chance of being more shareable, increasing the chances of it going viral. Combining this with social media campaigns can increase the chance of virality as it can lead to widespread exposure and organic reach.

In conclusion, integrating both celebrity and social media promotions creates a combined effect that maximizes reach, engagement, and impact. By carefully selecting celebrities who align with the brand identity and target audience and using the strengths of various social media platforms, brands can create compelling campaigns that resonate deeply with audiences and drive significant results.

If you want to promote your brand on social media with a celebrity ambassador then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.