With the launch of Shot by Wahter, a product specifically designed for Gen Z, Wahter sets the bar in the world of bottled water. The shot is designed to transform every bottle of water into a hard-hitting marketing platform. Brand owners can engage with one of India's most influential and fast-growing demographics on customized label space.
The generation in India is booming, with 377 million people who are driving $860 billion worth of spending and holding on to 43% of household consumption. By 2035, this figure is expected to soar to $2 trillion. Wahter's new product aims at this audience by offering something more than just a bottle of water; it offers interaction, engagement, and visibility. Shot's bold design and interactiveness, such as a QR code that puts consumers into a slick iPhone giveaway, make it an exciting choice for both consumers and brand alike.
Shot comes in 250 ml and 500 ml packs and is competitively priced with other major bottled water brands like Bisleri and Kinley. It will be widely available through General Trade, Modern Trade, and local stores, reaching high-traffic retail environments in the form of malls, Kirana stores, and pan shops all over India.
Unlike every other product on the shelf, the shot breaks apart with an aggressive form of advertising: on the bottle, forty percent of the label is used for brand advertising. This would give companies a tremendous ability to advertise directly to a young, engaged audience. The result is a product that will resonate with Gen Z, yet provide brands with a new and dynamic way to connect this much-desired demographic.
Co-founder of Wahter, Amitt Nenwani states: "With the success of Wahter, we recognized a definite need in everyday settings for more vibrant, dynamic advertising solutions beyond the traditional advertising. Traditional advertising cannot authentically connect with Gen Z and millennials. Shot fills this gap by showing high-impact visibility in a deep-seated way that resonates with younger audiences."
The brand will roll out nationally from November 2024. Therefore, it will be a force in the waters-bottled market while reinventing the way brands are engaged.
Increasing Engagement:
The interactive advertisement space is an active medium where the brand can associate with consumers directly by employing features such as QR codes, AR, or digital content. This way, the level of visibility increases because the experience is memorable.
Wider reach:
Tapping into this increased traffic generates wider reach; the consumer can share the experience through social media or word of mouth and extend reach organically.
Personalized Content:
By location, user preferences, or purchase history, the interactive space will allow brands to incorporate these differences into personalized advertisements and enhance the relevance of the message.
Data Collection:
As the brand follows the consumer interaction with ads, for instance, scanning a QR code or clicking a link, they will thus gather relevant information for further use in marketing strategies.
If you want to create innovative bottle advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.