Swiggy has come up with a quirky and light-hearted ad campaign, leveraging the success of YouTube's India's Got Latent, a show that captured the imagination of millions. The ad campaign went live on Swiggy India's Instagram page - it promotes the bolt lightning-fast 10-minute meal and beverage delivery service.
The fan favorites from India's Got Latent, featuring Keshav Jha, Sharon, Naman Arora, Suryansh Tiwari, and Sewashree Burah, - this is the ad that came with unique performances. In the ad, Naman Arora is shown dreaming of what his fellow contestants will be doing with their signature antics. Suryansh Tiwari makes a mimicry of his signature act Salman Khan impersonation, Sewashree strums her guitar, and Sharon gives it ghostly propulsion with her laugh. Meanwhile, Keshav Jha flashes his trademark flash on the screen.
This is not Swiggy's first collaboration into influencer marketing. The food delivery giant has collaborated with viral personalities such as Puneet Superstar, Dolly Chaiwala, and Vada Pav Girl in the past to enable greater reach and resonance within its services, especially the group ordering option, to youth and digitally active audiences.
Because of the popularity of India's Got Latent, the association between the reality show's stars and Swiggy points to the growing trend of brands as they tap into digital content popularity to reach their target markets. Entertainment meets marketing as the ad campaign elevates the entertainment factor of the show and takes it forward to peddle Swiggy's Bolt service.
Reality and Credibility
Their followers will tend to act when the influencer recommends a product since they hear it from someone that they have learned to trust over time and are usually willing to choose that product over an advertisement.
Niche Reach:
This niche approach thus means that most of the influence circles are niched, so brands can easily connect to the right audience with a better rate of engagement.
Higher Engagement
Influencers tend to be more engaging on the posts; it means that their audience is likely to like and comment on the post. Hence, consumers are made to feel engaged and invested.
Skilled Content Creators:
Influencers are masters at creating fantastic, appealing content. That makes brands different, interesting, and in front of the right people in a memorable way.
If you want influencer advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.