Rainbow Children's Hospital has been a leading chain of multi-specialty pediatric and OB/GYN hospitals in India for over 22 years, with multiple branches in major Indian cities. They are one of the most trusted hospitals in India, bringing joy to children and their parents.
Rainbow Children's Hospital was the official hospital partner/digital sponsor of the Delhi Capitals team for the IPL 2022 season.
The main goal was to promote their healthcare organization and establish it as the most trusted and well-known children's hospital in India.
Digital Sponsors of Delhi Capital team in IPL 2022.
IPL has a large audience, so IPL advertisements can be used to strategically increase brand visibility as well as sales and revenue. Social media tools like Facebook, Instagram, Twitter, and others were used to promote the advertising campaign. To engage the audience and raise awareness, reels, stories, etc., were posted. Even a contest was held to find the winners for the signed merchandise received as deliverables from the Delhi Capitals team.
The signed merchandise was distributed to the winners as well as the hospital's cancer survivor children. This extensive digital campaign was a huge success in terms of promoting the hospital and its motto. This gave the hospital and its incredible work a lot of attention and appreciation, as well as much-needed brand recall and recognition.
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