More Retail

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May 25, 2023

More Retail Store Launches Nationwide Expansion Campaign Through Radio Advertising

Client - Launched in 1986 as Trinethra in Kerala and relaunched in 2007, the More retail store now has over 900 locations throughout the nation and has earned the trust of Indian consumers for their neighborhood's omnichannel delivery of food, groceries, apparel, and general merchandise needs.

Campaign objective - The objective of the campaign was to promote the store's newest locations as well as the discounts and offers they were offering on all products and purchases.

Radio Stations and Timeline - The campaign was launched in February 2023 and actively promoted on all of the South's radio stations, including Radio Mirchi, Radio City, Radio One, Big FM, Fever FM, and others.

Campaign details - The radio advertisement included a jingle, RJ mentions, and RJ visits. They were also given add-ons, including reel videos and posts to their social media accounts.

End results: More Retail's campaign was a huge success, resulting in increased visibility and sales. The radio advertisements, along with the RJ mentions and visits were highly effective in promoting the store's newest locations and discount offers to a wide audience across the South. This resulted in a significant boost in foot traffic and sales.

Conclusion: You can ask an experienced startup marketing company, like Excellent Publicity, for help if you need more information about radio advertising. With years of marketing and advertising experience, we are the best partners to help you creatively increase the visibility of your brand. All you need to do is GET IN TOUCH with us for your media-related queries, and we will take care of the rest.

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