Client – Gold Medal

One of India's leading electrical solution providers. They have established themselves in every pan-Indian household over the course of their more than 40-year history, with their wide range of products and first-rate customer service.

Objective

Their main goal was to establish credibility with the dealers and to become known for their brand in every pan-Indian household. They made the decision to climb the sports marketing ladder in order to accomplish their goal of concentrating more on the B2C market, as they have already established their foothold in the B2B market. Cricket stadium branding in India is the most popular and successful form of sports marketing, and Gold Medal was able to run a very successful campaign with the help of excellent publicity.

Match/Series

• T20 Asia Cup Tournament
•  India Tour of West Indies
•  South Africa Tour of India
•  India - Ireland T20 Series

The sports marketing campaign for the Gold Medal carried out by Excellent Publicity is described in detail as follows:

• Title sponsor of the T20 series between India and West Indies; July 2022.
• The official "Powered By" sponsor of the ODI series between India and West Indies; 2022.
• Associate sponsors of the T20 Asia Cup Tournament, which began on August 27, 2022, and
• Official "Power Partner" and “Jersey Sponsors” of the India-Ireland T20 Series; which took place in June.
• Sponsors for the South Africa vs. India series match.

Branding Properties - Perimeter boards, sight screens, pitch mats, and stumps

Results

Gold Medal wanted to have a long-term association with the Indian cricket team, and by becoming the title sponsors of back-to-back matches and series, they were able to accomplish their goal of becoming known among other dealers and businesses as well as customers. They needed assistance from a sports marketing agency to accomplish this, and Excellent Publicity was able to expand their scope of services and assist them in developing and carrying out a successful sports marketing campaign for them. The company is overjoyed and thrilled about the massive physical and digital viewership each match received, as well as the increased visibility and credibility their company gained.

 

MATCHES/SERIES	VIEWERSHIP STATISTICS
India Tour of West Indies 2022	Crossed 121 million views
T20 Asia Cup 2022	Crossed 6.58 billion views across all platforms