Real estate giant DRA announced Bollywood actress Rashmika Mandanna as their first brand ambassador. That will place a cornerstone in DRA's transformation with another campaign under the 'Home of Pride' tagline launched soon.
She falls under a broad strategy that will help this brand establish deeper connections with its public. She embodies those core aspects of the brand: authentically who she is, perseverance that defines every step, and growth always evident. As part of this association, DRA is planning to launch an engaging Television Advertisement featuring Rashmika, capturing people's sentiments about their place of shelter. The 360-degree marketing campaign will support the TVC in print ads, digital promotions, multiplex activations, and out-of-home, or OOH, marketing.
Speaking about this strategic alliance, Ranjeeth Rathod, Managing Director of DRA, said, "Rashmika's journey from grassroots to a national star has been quite close to our values: passion, authenticity, and a commitment to excellence. She is perfect as a brand ambassador for what we represent today: 'Home of Pride.' Along with DRA, I don't just look to construct houses but leave legacies for generations," he exclaimed.
Rashmika, known for her appeal and approachability, welcomed this association, "I feel quite elated to associate myself with DRA in this innovative adventure. The philosophy 'Home of Pride' connects extremely well with my belief; hence, I eagerly wish to see this initiative gain momentum and empower people to realize their dream of being house owners.
Better Visibility of Brand:
Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.
Credibility and Trustfulness:
Whenever any well-recognized and respected individual gives credence to any brand, then it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.
Emotional connection and brand loyalty:
The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.
Increased creativity and content development:
Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.
If you want brand ambassador advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.