British Airways unveils unique reasons to fly: An outdoor ad campaign that takes off in style

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Aug 31, 2024

Recently, British Airways launched an ambitious new campaign that explores an array of personal reasons that people travel for. For the first time in history, the airline introduced its new campaign, whereby over 500 outdoor ads were supported by 32 different short films all on-air within one month.

The film development with Uncommon Creative Studios and MG OMD introduces its new 'A British Original' positioning: each journey is unique and has a personal and different reason. Such being the case, rather than focusing on the generic tick boxes of business and leisure, the campaign creative focuses on more emotive and intuitive reasons to fly. From humorous lines like "Because I have too much on my plate, none of it seafood" to the socially conscious "To feed the social feed," the ads run a wide gamut of personal reasons people travel. Each message is designed to morph based on everything from location and time of day to current news, so the campaign would always be relevant and engaging.

The campaign ran out-of-home with high-impact sites including the Piccadilly Lights and Heathrow Airport.

Hamish McVey, Head of Brands and Marketing at British Airways, said: "This campaign celebrates the individual motivations behind every journey while shining a light on British Airways investment in its customers and people.

It's also shining the light on British Airways' people through a series of short films featuring everyday moments. Take its series featuring its pilots, for example. It introduces the audience to Anthony Oliver, a pilot who shares with the audience why flying is so important to his family. This personal touch extends into other elements of the campaign, including new British-themed menus and an all-new safety video showcasing British talent.

In addition to that, let’s dive into the benefits of a creative billboard campaign.

Broader Visibility 

Large and visible creative outdoor or billboard advertisements that get many people to view them exponentially increase viewing potential, even when just in a location.

Enhanced engagement 

Many times, the interaction creates traffic and engages viewers, creating the "engagement" feeling, which creates much more of a long-lasting impression of memory when it matters most!!

Targeted messaging 

Creative billboard ads can target one location (or several locations) or a group of people; thus, the messaging can be targeted fairly 'close' to where the audience is.

Broad Reach of High Frequency 

Billboards are large and are positioned to make sure someone who drives or moves near any billboard will see the billboard several times, maximize exposure, and create a 'high frequency' outcome. High frequency ensures continuity of fee support for the brand message; in fact, it may keep the brand in an experience higher than normal.

If you want creative billboard advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.

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