Awakening your senses: Tata Coffee Grand's latest ad campaign in Times of India takes center stage

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Oct 3, 2024

Tata Coffee Grand has rolled out a catchy new ad campaign in the cream of Times of India. The innovative new tagline promises to awaken one's senses: "Now smell the coffee you have been hearing about." This is how an innovative approach invites readers to connect with the essence of coffee, in apt proximity to their hearts for the brew.

The advertisement is replete with incredibly beautiful visuals and great shots of Tata Coffee Grand's premium blends, depicting rich aromatic values that set this brand apart. It focuses on the natural earthy tones of coffee and captures the very essence of freshly brewed cups and even goes way beyond the printed page. It's more than just a catchphrase; it encapsulates the very essence behind the brand to bring the authentic coffee experience closer to its target market.

Tata Coffee Grand has been known for years as a company that maintains quality standards, obtaining the finest coffee beans from the lush plantations of South India. This campaign is intended to establish them as the biggest in the coffee trade, appealing not only to dedicated fans but also to new coffee enthusiasts eager to experience the rich flavors and aromas that distinguish their offers.

It is placed in the most widely read newspaper in the country, the Times of India, thus gaining optimum visibility at all points. Combining striking visuals with an interesting narrative, Tata Coffee Grand invites everybody to experience coffee like never before through the power of smell.

As the pages get flipped, memories of their coffee experiences surface and then invite the reader to share in the delight of brewing and tasting coffee at home. The campaign is more than just an ad; it is a call to wake up the senses and treat oneself to Tata Coffee Grand's world.

But certainly, with this new initiative, Tata Coffee Grand would ensure a bit of noise to remind each one of us that it's not at all a matter of the taste while truly enjoying great coffee.

Let’s go through several benefits of creative newspaper advertising:

More Noticeability and Impact:

Creative ads manifest eye-catching designs and formats that are unique in nature and, hence, are more noticeable with a strong impression and high message retention.

More Engagement:

Engaging visuals and interactive elements, coupled with compelling stories, draw readers into the ad and encourage them to spend more time with the ad and do something about it.

Different from Competition:

Innovative and different advertising segregates a brand from others and delivers a value different from others, thus strengthening brand identity.

Better Brand Perception:

These creative ads help communicate the messages of innovativeness and sophistication; hence, the brand's reputation and customer brand loyalty are enhanced.

If you want to create innovative newspaper advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.

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