Amul India’s leading dairy brand has announced its arrival in the USA, this is Amul’s first step in the global market. The launch is specifically designed to appeal to non-resident Indians (NRIs) and the broader Asian population in the US. Amul is famous for its creative and unique ads and again they have come up with a campaign and this time they have leveled up by using CGI technology.
What is CGI?
CGI stands for Computer-Generated Imagery. It refers to the creation of still or animated visual content with the aid of computer software. This may also involve creating digital representations of products, environments, or characters to showcase their features or benefits in an appealing and engaging way. CGI allows advertisers to create highly realistic visuals that can grab the audience's attention and effectively convey the message. Amul recently created a CGI of the Amul girl with the “Statue of Liberty” announcing that they have entered the USA.
Benefits of CGI in Advertising
Creative Freedom: With CGI, there are almost endless options for producing unique and catchy advertisements. Advertisers can create situations, people, and environments that traditional filming techniques might not be able to do.
Product visualization: Using computer-generated imagery (CGI), advertising may present their products in ways that would be costly or impossible to do with real prototypes. It helps to successfully highlight features and benefits by providing exact control over the appearance, functionality, and presentation of the product.
Control: CGI gives advertisers complete control over every element of the picture while allowing them to produce incredibly realistic graphics. This degree of control guarantees messaging and branding consistency as well as the capacity to customize images.
Global Reach: CGI advertising is not restricted by space or time. To broaden the audience for their messaging, advertisers can design campaigns with a global appeal that are simple to modify for various markets, languages, and cultural situations.
Measurable Impact: Digital analytics technologies make it simple to track, examine, and improve CGI advertising initiatives. Marketers can assess the success of their campaigns and make data-driven decisions for subsequent iterations by tracking KPIs like engagement, click-through rates, and conversions.
All things considered, computer-generated imagery (CGI) in advertising provides marketers with an effective tool to engage consumers, set themselves apart from rivals, and convey their messages in an eye-catching way.
If you want to create CGI for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.