Alkem Laboratories Launches a National Radio Campaign to Raise Awareness of Men's Health and Medical Holidays
Client - Alkem Laboratories is one of India's largest generic and specialty pharmaceutical companies, with a presence in over 40 countries. They have consistently been ranked as one of India's top ten pharmaceutical companies. Their portfolio includes illustrious brands such as Clavam, Pan, Pan-D, and Taxim-O, which are among India's top 50 pharmaceutical brands. Their dominance in the anti-infective segment has been unparalleled for over a decade
Campaign objective - The objective of the campaign was to raise public awareness of the prevalent diseases that affect males as well as spread the message and educate people about other medical holidays, such as World Heart Day and World Kidney Day.
Radio Stations and Timeline - The campaign concentrated on advertising primarily in all 10 metropolitan cities, Tier 1 and Tier 2, as well as in the local cities where the radio stations are located. Many major radio stations collaborated in the campaign, including Radio Mirchi, Radio City, Big FM, Fever FM, and others. It was conducted in July 2021.
Campaign details - It was a set of doctor bytes in which each doctor discussed a different medical holiday and promoted awareness of illnesses that are more common in men. The campaign was run in 41 cities across the nation, and practically all major Indian languages were used in the advertisement.
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