Hoardings have always been a popular choice in a physical advertisements for local and nationwide businesses. But pasting those billboards on the walls or giving out pamphlets isn't the ideal way to advertise because this market is highly competitive. If you want to excel, trying out other unique methods is imperative. At Excellent Publicity, we will help you advertise your brand and get more sales and revenues through bus shelter advertising.
What is a bus shelter advertisement?
The Indian government has taken several approaches to construct the best bus shelters in every metropolitan city, urban town, and developing rural area. Everyone uses the shelters, and their heads or covers are quite humongous in structure so that they can be viewed from moving cars, nearby buildings, and more.
As a result, we have the excellent opportunity to use these shelters for promoting a brand or business offering services.
You might have seen the ads of famous brands like Lakme, Redmi, Samsung, and more companies pasting their billboards on the shelter heads. These brands are already quite famous, yet they are opting for this approach because these ads are easily visible and drive more traffic to your business. This is why choosing the bus shelter advertising is one of the best ways to promote the brand.
Bus Queue Shelter ads are the advertisements propped above the sheltered waiting area at the various Bus Stops all across the city Bus Queue Shelters are an outstanding advertising medium for all metropolitan towns and wealthy neighbourhoods. These ads are put up on top of bus stops are seen by travellers waiting at bus stops and passers-by. They have high impact and visibility and are also available in areas where most other large format advertising mediums might be prohibited.Since people spend a major part of their day traveling from one place to another, these ads have a high viewership and advertising through this medium can be extremely lucrative.
Benefits of choosing Bus Queue Shelter Advertising
Advertising through Bus Queue Shelters has a number of advantages for advertisers, some of which are given below-
- Size of an ad is a very important factor while advertising your product. The larger the ad the more it would stand out among the other surrounding ads. BQS ads are quite large in size and thus can easily grab the attention of not just travellers but also people passing by the bus stops. This makes them a lot more impactful than the smaller sized ads.
- Besides this, the angle and the height at which the ads are positioned are also extremely important ads that are placed too far away from the regular person’s eye level have high chances of not being seen. BQS ads are a lot closer to the eye level than hoardings which are placed at great height and distance from viewer’s eye level making them nearly impossible to miss. BQS is the only large sized OOH medium that can provide eye level placement and that gives it an edge over the other mediums.
- When it comes to measuring the impact that an ad creates on the intended audience, recall rate is considered to be one of the very important factors. In order to ensure a high recall rate, the target audience must be exposed to the ad repeatedly at short intervals. People who travel back and forth by the same route come across Bus Queue Shelter ads on a regular basis giving the brands the benefit of repeated exposure and thereby that of a better recall rate as well.
- Since these ads the placed at the roadsides at the eye level, the heavy traffic in the cities would allow the passers-by to stop and view the ad for a relatively longer period of time and the people waiting for buses get to see these ads for an even larger time period thus ensuring greater recall.
- Unlike most other mediums where advertisements continue to compete for the prime-time ad spots by paying higher and higher prices, mediums like BQS are not dependent on a particular timing to get the audience to see them. Bus Stops are extremely active throughout the day and thus these ads do not depend upon factors like time slots. Besides this, brands have high visibility during the peak hours when the traffic is highest without paying anything extra.
- When it comes to hoarding there are a lot of restrictions related to them and for that reason there are certain areas where putting up hoardings might not be possible or even be prohibited all together, in such cases, BQS ads can come in handy since there is no restriction on these ads anywhere and since bus stop shelters at present at short distances in all the nooks and crannies of the city advertisers can target any and every area through this medium.
- When it comes to television, radio and most other ad mediums the scope for creativity is rather limited to the creativity of the content. But when it comes to this medium, BQS ads not only provide great flexibility of content but also an unlimited scope for creativity in various other ways thus allowing brands to deliver their message in a much more impactful. Ads on BQS can be made 3 dimensional, popping out of the surface or even with a moving part making them hard to miss.
- Targeting is an extremely important concern for brands. Wrong targeting can not only increase the cost of the campaign by having it seen by the wrong group of people but also make it ineffective as the actual target audience might not get to see the ad. BQS advertising can be made extremely target oriented by placing these ads strategically planned routes allowing brands to penetrate into the target segment in a more effective manner.
- Since people passing by these ads can belong to all classes of people these ads can effectively target both upper and lower segments of the society. With the correct placement of these ads in the right areas would allow brands to reach out to their targeted demographic easily.
- Bus Queue Shelter Ads are placed on backlit surface thus they are visible even at night time due to the illumination thus giving it visibility 24x7.
- Unlike the television, newspaper, radio and most other mediums, BQS ads are extremely intrusive and they do not require explicit consent of the viewer, in order to make an impact. Newspaper, Television or Magazines must be picked up and opened before they are read. Radio Stations must be selected before the ad jingles are heard. But when it comes to mediums like BQS these get seen even when the viewer doesn’t intend to view them.
- Moreover, unlike various other mediums these ads cannot be left unseen, they cannot be skipped, ignored or missed easily and do catch the eye of the viewers one way or the other.
How Our Bus Shelter Top Advertisements Can Help Your Brand To Grow?
We will offer you the best bus advertising to ensure that your business can grow and flourish at a rapid rate. Our team has the needed expertise, which will allow them to revamp the ad campaigns and make sure that your business can have the expected exposure and visibility.
But just for heads-up, let us give you a glimpse of how we can help you with the bus queue shelter advertisements!
- We will make sure to form ad campaigns for your business in such a manner that will convince the viewers and compel them to visit your business to gain further insight.
- We understand the market's competition level, and therefore, it is in our best interests to ensure that you can outshine your competitor and gain more traffic.
- Our experts will work on the billboards so that your business conversion ratio can be improved within a short time.
- We aim to ensure that the customer response can be prompt and fast so that you won't have to resort to any other media options.
- We will help you choose the bus shelters in the busiest areas so that your brand can get more visibility and outreach.
Our Top Approaches For Bus Shelter Advertisement
We believe in being unique and ensure that our marketing strategies can bring out the best from the bus shelter advertising. That’s why our approaches are carefully thought-out so that your business can have more exposure and customer response.
Some of the major approaches that we have undertaken so far are:
- Pasting the billboard on the back wall to be easily viewable and you will get more customer response.
- If we are using the sidewall of the bus shelter, we make sure to paste the billboard on the wall, which everyone can see while driving on the road.
- We also use the top front surface of the shelter’s roof to be viewed considerably. This will give you a better competitive advantage.
- Another approach that we have used a couple of times is covering the shelter's outer walls if our client demands so.
Our Specialties In Bus Queue Shelter Advertisements
We have gained a lot of experience, so now, we can offer the best bus advertising to every brand. We advertise new products or services, but we will help you promote your brand through discount offers, revamped services, and more. Our experts can work with both local and nationwide businesses so that everyone can take their brands to a new height.
Our process of bus shelter advertisement includes:
- Creating and designing the advertisement campaign after listening to all the requirements for your business.
- After that, we will send you the draft prototype to study the same and then give us ideas about how to amend the changes.
- Once we are done with the entire setup, we will give you the final prototype.
- After it is approved, we will send the same for prints to get the flexes on time.
- Post this, and we will paste these flexes on the bus shelters at different places to ensure that they are visible perfectly.
Why hire Excellent Publicity for BQSAdvertising Campaign?
“The name says it all”
Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.
We at Excellent Publicity truly believe that client satisfaction is the main focus and mission of our organisation and thus, all our efforts are focussed on providing our clients with premium quality service in order for them to get the best results. With the large range of alternatives that we provide, our clients can flexibly choose the option that best suits their needs, message, brand and budget.
Team excellent is a talented, enthusiastic and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries.
Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines and various others. Besides this we have worked with brands of all types and sizes to provide them with advertising services that has the best reach with their target audience. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image. With our flawless execution and dedicated efforts, we have never given our clients a reason to complain.
If you want to take your business up by several notches, do not hesitate to reach out to us immediately. Our consultants will help you understand several aspects of the bus shelter advertising to get the work done quickly.
For more details, contact us or write us at firstname.lastname@example.org.
Bus Queue Shelter Advertising PDF
Bus Queue Shelter Advertising PPT